Question Final Project: Review Final Project and Submit Sections 1 & 2

Final Project: Review Final Project and Submit Sections 1 & 2

Review the Final Project Overview to learn about your (ongoing, each unit) Final Project Assignments.

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Unit 1 Assignment: Final Project – Sections 1 & 2

1. Describe the product or service to be marketed. Include a description of the product attributes and selling points which are unique and differentiate the product/service from the competition.

2. Prepare a position description which provides the copy platform for the advertising campaign and distinguishes it from the competition. This position is the basis of campaign slogans or advertising themes. Include a slogan to support this position.

Directions for Submitting Your Final Project – Weekly Sections

Unit 2 Final Project: Submit Sections 3 & 4

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3. Develop the intended target market. It must be specific and include demographics, geographics, and psychographic elements.

4. Create a preliminary (artist’s rough) design of the intended brand or logo, including the slogan. One rendering is to be in color, and the same in black and white.

Directions for Submitting Your Final Project – Weekly Sections

Final Project – Section 5

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5. Create a layout of a full-page magazine advertisement, in color, with copy and layout aimed at a regional or national market.

Directions for Submitting Your Final Project – Weekly Section

Save your Project in a location and with a name that you will remember. Submit your final Project Weekly section to the Unit 3: Final Project – Weekly Sections Dropbox.

A preliminary (artist’s rough) design of the intended brand or logo. One rendering is to be in color and the same in black and white. (Submitted Week 3)

Final Project – Sections 6 and 7

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Create a quarter-page layout of a newspaper advertisement, in black and white with the copy and layout targeted at the local market, including address and phone number.

6. Create a quarter-page layout of a newspaper advertisement, in black and white with the copy and layout targeted at the local market, including address and phone number.

7. Create a rough layout of a billboard advertisement, in color. Use a rectangular 8½ x 11 layout to simulate the 30-sheet poster panel type of layout; the most frequently seen along the highways.

· Create a quarter-page layout of a newspaper advertisement, in black and white with the copy and layout targeted at the local market, including address and phone number.

· Create a rough layout of a billboard advertisement, in color. Use a rectangular 8½ x 11 layout to simulate the 30-sheet poster panel type of layout; the most frequently seen along the highways.

Directions for Submitting Your Final Project – Weekly Sections

Save your Project in a location and with a name that you will remember. Submit your Final Project Weekly sections to the Unit 4: Final Project – Weekly Sections Dropbox.

Final Project – Sections 8 and 9

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8. Write one, 30 second radio commercial script.

9. Write one, 15 second television storyboard.

Directions for Submitting Your Final Project – Weekly Sections

Save your Project in a location and with a name that you will remember. Submit your Final Project Weekly section to the Unit 5: Final Project – Weekly Sections Dropbox.

Unit 6 Final Project: Submit Section 10 & Full Project

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10. Choose one other promotional medium including, but not limited to a direct mail piece; package design, product label; transit ad; or shelter advertisement

Directions for Submitting Your Final Project – Weekly Sections

Save your Project in a location and with a name that you will remember. Submit your final Project Weekly section to the Unit 6: Final Project – Weekly Sections Dropbox.

11. Assemble and submit the entire project. Make sure that your project is consistent throughout and includes transitions from part to part.

*Click on the Rubric below for Full Final Project Instructions

Directions for Submitting your Final Project – Full Project

Submit your Full final Project to the Unit 6: Final Project Dropbox.

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