Question Group Option 1: Business Plan The purpose of this assignment is to offer you the opportunity to analyze your immedi

Group Option 1: Business Plan
The purpose of this assignment is to offer you the opportunity to analyze your immediate environment
and exercise your creativity and ability to discover and exploit opportunities by using strategic
management concepts. This assignment differs from the strategic audit in that it requires a more detailed
knowledge of specific business characteristics that are typically not available when analyzing the larger
firms (i.e. cost of square foot to rent a commercial property, the cost of importing a specific product, the
cost of flyers or an ad in the local paper). Also, I find that constraining oneself to a new business places a
limit on the budget (i.e. bootstrapping) that can realistically be used to implement a plan. For example,
when analyzing a case or performing a strategic audit on a large company (e.g. Apple), your budget is
almost infinite—this is not the case with new ventures. The plan will be graded based upon creativity,
timeliness, specificity, depth and breadth of analyses, and SUPPORT for your business idea, as well as
your team members rating of your contribution. Please refer to the attached business plan outline for the
structure of your business plan. The length of the business plan should be between 20-25+ pages
excluding appendices.

Group Option 2: Strategic Audit
The purpose of this exercise is to act as consultants and analyze a large corporation, its environments,
and apply strategic management concepts to find insightful strategic options for this firm. Based on an
existing corporation, your team will prepare a written strategic analysis applying strategic management
concepts, with the goal of suggesting some type of improvement strategy based on your analysis and
what you’ve learned in class. This will be a team project; the firm and industry will be selected from the list
below on a first come, first serve basis for each group (in other words, no two groups will have the same
company). The audit will be graded based upon timeliness, specificity, depth and breadth of analyses,
and SUPPORT for your recommendations, as well as your team members rating of your contribution.
Please refer to Strategic Audit of a Corporation in Appendix 1.A on pages 34-41. You should use this
outline as a guide for your project. You may also want to refer to chapter 12 for additional guidance. The
length of the strategic audit should be between 20-25 pages excluding appendices.
Company List (in no particular order):
Walt Disney
Whole Foods
Ben & Jerrys
Michael Kors
McDonald’s
iRobot
Amazon
Warby Parker
Proctor & Gamble
Zynga
Additional

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