28 May Question https://www.youtube.com/watch?v=kwF3TjIpfRc&feature=youtu.be Week 4 Assignment 1:Hilton CRM Overview
Question
Week 4 Assignment 1:Hilton CRM Overview
For this assignment, you will take a look at data and electric monitoring.Directions
• Create a new Microsoft Word document with the title “Yourname_Week4Assignment01,” butwith your name instead of “Yourname.”
• Complete the following tasks:A. Read the “HiltonCRM” Case Study PDF located in the Resources folder of the course.B. Review the following video:HiltonEl Conquistador ResortCRMvideohttp://www.youtube.com/watch?v=kwF3TjIpfRc
C. Use the Accenture Service Executive Summary Report by Accenture (listed in the readings).D. Using the insight from the survey, describe howHiltoncan use process and theCRMsystem to counter act some of the key trends suggested by the report.
a. Create a video, mp3 or interactive PowerPoint with your ideas and suggestions forchange.•
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