27 May Question Marketing Research Form Essay Submit a CASP (Critial Assessment Skills Program) Analysis template for this article:
Question
Marketing Research Form Essay
Submit a CASP (Critial Assessment Skills Program) Analysis template for this article:
The topic link:
Osborne, L. (2002). Consuming rituals of the suburban tribe. The New York Times. Retrieved from
http://www.nytimes.com/2002/01/13/magazine/13ANTHRO.html?action=click&module=Search®ion=searchResults&pagewanted=1
The rules and format please check the sample.
CASPRUBRIC – Author Names:
Reviewer:
Date:
CASPQuestionExemplaryPerformance
Score
(5-0)
Comments
Interpretationofthe (5-0) Scale
5=Excellent—the author(s) addressed allofthe suggested elements;4=VeryGood—theauthor(s) addressedmostofthesuggested elements;3=Good—theauthor(s)addressedsomeofthesuggested elements;2=Fair—theauthor(s)addressedfewofthesuggested elements;1-0=Poor—the author(s) didnot address anyofthe
suggested elements.
1:Theauthor(a)madea clearstatementofthe
researchaimsandgoals,(b) describedtheimportance of theresearch,(c)establishedits relevance,and(d) providedsupportingcitations.
2:Theauthorclearlyestablished(a)the
appropriatenessofresearchmethodology
ingeneraltotheresearchgoals,(b)thefitbetweenthe selectedresearchmethodologyandtheresearchquestion(s),and(c)providedsupporting citations.
3:Theauthorclearly(a)describedtheresearch
design,(b)explainedthedesign’sappropriatenessto addresstheaimsoftheresearch,(c)explainedhow, when,orwhythedesignwasselected,(d)establishedfitbetweendesign describedanddesignimplemented; and(e)providedsupportingcitations.
4:Theauthorclearly(a)identifiedthe sampling
strategy,(b)justifieditsappropriatenesstotheaimsof theresearchandstudy’sdesign;(c)describedtheprocessandoutcomesoftherecruitmentstrategy,(d) justifieditsappropriatenesstotheaimsoftheresearch andstudy’sdesign;(e)describedthe study’s participants;(f)explainedhow,where, when,andwhy the sites/participantswereselected;(g)protectedthe identitiesoftheparticipants;and(h)providedsupportingcitations.
5:Theauthorclearly(a)describedhowdatawere
collectedandprocessed;(b)describedwhocollected andprocessedthedata;(c)explainedhowthedata collectionandprocessingaddressedtheresearchissue;(d)justifiedthe settingfordatacollection;(e)ifthemethods weremodifiedduringthestudy,explained howandwhy;(f)acknowledgedifdatasaturationhadbeenachieved;and(g)providedsupportingcitations.
6:Theauthorclearly(a)describedtherelationship
betweenresearcherandparticipants;(b)explained howpotentialbiaswas managedwiththemethodological choicesmadethroughouttheresearch
Study;(c)describedhowandwhenresponseswere
madetoeventsduringthe studyandwhetheror not theseactshadimplicationsforanychangesinthe researchdesign;and(d)providedsupportingcitations.
7:Theauthorclearly(a)describedhowethicalissues
beentakenintoconsideration;(b) providedsufficient detailsofhowresearchwasexplainedtoparticipantsforthereadertoassess whetherethicalstandardsweremaintained;(c)discussed anyissuesraised suchas informedconsentorconfidentialityandexplainedhow effectsofthe studyontheparticipantsduringandafter
the studywere handled;(d)describedhowapproval
hasbeensoughtandsecuredfromanappropriate ethicscommittee; and(e)providedsupporting citations.
8:Theauthorclearly(a)providedanin-depth
descriptionhowdatawereanalyzedandbywhom;(b)describedasufficientlyrigorousdataanalysisprocess; (c)describedadataanalysis processconsistentwith themethodologyanddesigndescribed;(d)explained towhatextentcontradictorydata weretakeninto account;(e)describedaquality controlsystemintendedtomanageresearcher’sownrole, potentialbiasandinfluenceduringanalysisandselectionof
data forpresentation;and(f)providedsupporting citations.
9:Theauthorclearly(a) stated explicitfindings;(b)
supportedfindingscoherentlywithsufficientdata;(c) presentedadequatediscussionoftheevidencebothfor andagainsttheresearcher’sarguments;(d)discussed thecredibilityofthefindings;and(e)discussedfindingsinrelationtotheoriginalresearchquestions.
10:Theauthorclearly(a)describedthe valueofthe
research;(b)explainedlimitationsoftheresearch findings;(c)discussedcontributionsstudymakesto existingknowledgeorunderstandingofthephenomenon;(d)consideredthefindingsinrelationto currentpractice orpolicy,orrelevantresearch-based literature;(e)identifiednewareas whereresearchisnecessary;and(f)discussedwhetheror howthe findingscanbetransferredtootherpopulationsor consideredotherwaysthe researchmaybe used.
TotalScore
Overall
Rating
E=Excellent(50-41);VG=VeryGood(40-31);G=Good(30-21);F=Fair(20-11);P =(10-0)
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