Question MCQs1. Which of the following does not indicate conditions that lead

MCQs1. Which of the following does not indicate conditions that lead to intense rivalry that adversely affect a
retailer who wants to enter the market?
A. High fixed costs
B. A large number of retailers with different sizes
C. A lack of perceived differences between competing retailers
D. Slow growth

2. What type of product will a consumer look for without regard to time, money, or effort?
A. Impulse product
B. Comparison product
C. Time-crunch product
D. Specialty product

3. Ian’s job at the Nordstrom distribution center is to place some of the incoming apparel on hangers in size
order before rolling them down to be ticketed. Ian is preparing the merchandise to be
A. sorted and repacked for the conveyor.
B. cross-docked.
C. floor-ready.
D. ready for logistics.

4. The primary strategic objective of human resource management is to
A. introduce new services in order to obtain customer loyalty.
B. make sure the retailer abides by all state and federal laws.
C. align the capabilities and behaviors of employees with the goals of the retail firm.
D. decrease turnover.

5. Which benefits does efficient supply chain management provide retailers concerning product availability?
A. Reduced stockouts and employee productivity
B. Increased backup stock level and reduced stockouts
C. Increased stock level and tailored assortments
D. Reduced stockouts and tailored assortments

6. A retailer can work to retain employees and build a mutual commitment best by
A. treating employees all the same.
B. reducing its fixed costs.
C. empowering employees.
D. promoting the company.

7. Although retailers gain economies of scale from opening multiple locations in an area, they also suffer
diminishing returns associated with locating too many additional stores in an area. This is called
A. economies of scope.
B. channel integration.
C. channel competition.
D. sales cannibalization.

8. Which of the following describes the market expansion growth strategy?
A. Opening stores of the same retail format in new market segments.
B. Realizing growth by directing efforts toward existing customers using the retailer’s present retailing format.
C. Keeping existing stores open for longer hours.
D. Displaying merchandise to increase impulse purchases and training salespeople to cross-sell.

9. Demarkus finally received financial backing from his wealthy aunt in order to open a pawn shop. He
contacted the landlord of a nearby shopping center since he had his eye on a vacant storefront. To his
surprise, his request for a lease was denied. What most likely prevented the landlord from leasing to
Demarkus?
A. A licensing clause
B. A fixed-rate clause
C. A prohibited use clause
D. An escape clause

10. For fashion merchandise where there is only one shipment of the product or collection, the best supply
chain method to use is the _______ strategy.
A. pull supply chain
B. push supply chain
C. cross check logistic
D. cost efficient logistic

11. What type of retailer would most likely benefit from the use of direct store delivery?
A. A big box electronics retailer
B. A big box discount store
C. A large department store
D. A supermarket

12. Which of the following ratios is included as an integral part of the strategic profit model?
A. Net profit margin
B. Current liabilities
C. Inventory turnover
D. Retained earnings

13. The information used to analyze a retailer’s asset management path primarily comes from the
A. financial leverage statement
B. income statement
C. strategic profit model
D. balance sheet

14. Which of the following statements regarding the customer pyramid is true?
A. Customers in the Iron segment in the customer pyramid need special attention from the retailer to grow their potential to be

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