Chat with us, powered by LiveChat Question MK201 Chapters 16-17-18 Week 7 Quiz Questions Total points: 6 Directions: Select the best response for each. Please post your selections in the Blackboard response section numbered 1-30 with response to each corresponding question. Due: Sunday at midnight for each week of this course. Scenario 16.1 Use the following to answer the questions. When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends. After a few weeks, then a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under-30 age group, and used drive-by billboards in the large cities near the nightclub areas. 1. Refer to Scenario 16.1. Toyota's act of giving the opinion leaders a new vehicle for two weeks is best described as an example of a. advertising. b. personal selling. c. sales promotion. d. buzz marketing. e. push marketing. 2. Refer to Scenario 16.1. Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of ____ marketing, while the TV commercials described above would be an example of ____ marketing. a. pull; push b. personal selling; push c. pull; sales promotion d. push; pull e. personal selling; sales promotion 3. Refer to Scenario 16.1. Suppose that Toyota has decided to contract with the producer of the next James Bond 007 movie to use one of its new vehicles in a chase scene. This would best be an example of a. sales promotion. b. word-of-mouth promotion. c. product placement. d. viral marketing. e. publicity. 4.Refer to Scenario 16.1. Which of the following is not an integrated communications tactic used by Toyota? a. word-of-mouth communication b. advertising c. publicity d. personal selling e. sales promotion Scenario 16.2 Use the following to answer the questions. The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods however, and have asked for your advice. 5. Refer to Scenario 16.2. Since Whizz is a new product, which of the following promotional methods would you least recommend? a. magazine ads. b. viral marketing. c. television commercials. d. a price-reduction sales promotion. e. public relations. 6. Refer to Scenario 16.2. If the manufacturers of Whizz were to partner with Whirlpool to place a bottle of Whizz in each new washer that is purchased during the first year, this would be an example of a. advertising. b. sales promotion. c. viral marketing. d. packaging. e. publicity-based public relations. Scenario 17.1 Use the following to answer the questions. The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its new vehicle, the Venza, on TV and in major national magazines. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs. 7. Refer to Scenario 17.1. Toyota's television advertisements for the new Venza are examples of a. publicity. b. institutional advertising. c. product advertising. d. comparative advertising. e. pioneer advertising. 8. Refer to Scenario 17.1. If the ads include both the Venza and the Ford Edge, they would be examples of a. institutional advertising. b. public relations. c. product advertising. d. comparative advertising. e. competitive advertising. 9. Refer to Scenario 17.1. Advertisements such as the one proposed above for the Camry and hybrid SUVs, are most likely an example of a. product advertising. b. comparative advertising. c. competitive advertising. d. institutional advertising. e. reminder advertising. 10. Refer to Scenario 17.1. The advertising mentioned above in which Toyota features all brands of the company would be an example of a. competitive advertising. b. institutional advertising. c. comparative advertising. d. pioneer advertising. e. product advertising. Scenario 17.2 Use the following to answer the questions. The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm's entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the internet. It currently serves over 1.9 million bank accounts. 11. Refer to Scenario 17.2. In 2008, Cal Ripken, Jr. and State Farm teamed up to promote State Farm's national teen driver safety program. The marketing division at State Farm produced a one-page document that described the partnership, which was then published in several national newspapers and on the internet. The document from State Farm is an example of ____, while the publication in the newspapers is an exam | Writedemy

Question MK201 Chapters 16-17-18 Week 7 Quiz Questions Total points: 6 Directions: Select the best response for each. Please post your selections in the Blackboard response section numbered 1-30 with response to each corresponding question. Due: Sunday at midnight for each week of this course. Scenario 16.1 Use the following to answer the questions. When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends. After a few weeks, then a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under-30 age group, and used drive-by billboards in the large cities near the nightclub areas. 1. Refer to Scenario 16.1. Toyota’s act of giving the opinion leaders a new vehicle for two weeks is best described as an example of a. advertising. b. personal selling. c. sales promotion. d. buzz marketing. e. push marketing. 2. Refer to Scenario 16.1. Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of ____ marketing, while the TV commercials described above would be an example of ____ marketing. a. pull; push b. personal selling; push c. pull; sales promotion d. push; pull e. personal selling; sales promotion 3. Refer to Scenario 16.1. Suppose that Toyota has decided to contract with the producer of the next James Bond 007 movie to use one of its new vehicles in a chase scene. This would best be an example of a. sales promotion. b. word-of-mouth promotion. c. product placement. d. viral marketing. e. publicity. 4.Refer to Scenario 16.1. Which of the following is not an integrated communications tactic used by Toyota? a. word-of-mouth communication b. advertising c. publicity d. personal selling e. sales promotion Scenario 16.2 Use the following to answer the questions. The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods however, and have asked for your advice. 5. Refer to Scenario 16.2. Since Whizz is a new product, which of the following promotional methods would you least recommend? a. magazine ads. b. viral marketing. c. television commercials. d. a price-reduction sales promotion. e. public relations. 6. Refer to Scenario 16.2. If the manufacturers of Whizz were to partner with Whirlpool to place a bottle of Whizz in each new washer that is purchased during the first year, this would be an example of a. advertising. b. sales promotion. c. viral marketing. d. packaging. e. publicity-based public relations. Scenario 17.1 Use the following to answer the questions. The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its new vehicle, the Venza, on TV and in major national magazines. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company’s strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs. 7. Refer to Scenario 17.1. Toyota’s television advertisements for the new Venza are examples of a. publicity. b. institutional advertising. c. product advertising. d. comparative advertising. e. pioneer advertising. 8. Refer to Scenario 17.1. If the ads include both the Venza and the Ford Edge, they would be examples of a. institutional advertising. b. public relations. c. product advertising. d. comparative advertising. e. competitive advertising. 9. Refer to Scenario 17.1. Advertisements such as the one proposed above for the Camry and hybrid SUVs, are most likely an example of a. product advertising. b. comparative advertising. c. competitive advertising. d. institutional advertising. e. reminder advertising. 10. Refer to Scenario 17.1. The advertising mentioned above in which Toyota features all brands of the company would be an example of a. competitive advertising. b. institutional advertising. c. comparative advertising. d. pioneer advertising. e. product advertising. Scenario 17.2 Use the following to answer the questions. The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm’s entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the internet. It currently serves over 1.9 million bank accounts. 11. Refer to Scenario 17.2. In 2008, Cal Ripken, Jr. and State Farm teamed up to promote State Farm’s national teen driver safety program. The marketing division at State Farm produced a one-page document that described the partnership, which was then published in several national newspapers and on the internet. The document from State Farm is an example of ____, while the publication in the newspapers is an exam

15 May Question MK201 Chapters 16-17-18 Week 7 Quiz Questions Total points: 6 Directions: Select the best response for each. Please post your selections in the Blackboard response section numbered 1-30 with response to each corresponding question. Due: Sunday at midnight for each week of this course. Scenario 16.1 Use the following to answer the questions. When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends. After a few weeks, then a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under-30 age group, and used drive-by billboards in the large cities near the nightclub areas. 1. Refer to Scenario 16.1. Toyota’s act of giving the opinion leaders a new vehicle for two weeks is best described as an example of a. advertising. b. personal selling. c. sales promotion. d. buzz marketing. e. push marketing. 2. Refer to Scenario 16.1. Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of ____ marketing, while the TV commercials described above would be an example of ____ marketing. a. pull; push b. personal selling; push c. pull; sales promotion d. push; pull e. personal selling; sales promotion 3. Refer to Scenario 16.1. Suppose that Toyota has decided to contract with the producer of the next James Bond 007 movie to use one of its new vehicles in a chase scene. This would best be an example of a. sales promotion. b. word-of-mouth promotion. c. product placement. d. viral marketing. e. publicity. 4.Refer to Scenario 16.1. Which of the following is not an integrated communications tactic used by Toyota? a. word-of-mouth communication b. advertising c. publicity d. personal selling e. sales promotion Scenario 16.2 Use the following to answer the questions. The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods however, and have asked for your advice. 5. Refer to Scenario 16.2. Since Whizz is a new product, which of the following promotional methods would you least recommend? a. magazine ads. b. viral marketing. c. television commercials. d. a price-reduction sales promotion. e. public relations. 6. Refer to Scenario 16.2. If the manufacturers of Whizz were to partner with Whirlpool to place a bottle of Whizz in each new washer that is purchased during the first year, this would be an example of a. advertising. b. sales promotion. c. viral marketing. d. packaging. e. publicity-based public relations. Scenario 17.1 Use the following to answer the questions. The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its new vehicle, the Venza, on TV and in major national magazines. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company’s strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs. 7. Refer to Scenario 17.1. Toyota’s television advertisements for the new Venza are examples of a. publicity. b. institutional advertising. c. product advertising. d. comparative advertising. e. pioneer advertising. 8. Refer to Scenario 17.1. If the ads include both the Venza and the Ford Edge, they would be examples of a. institutional advertising. b. public relations. c. product advertising. d. comparative advertising. e. competitive advertising. 9. Refer to Scenario 17.1. Advertisements such as the one proposed above for the Camry and hybrid SUVs, are most likely an example of a. product advertising. b. comparative advertising. c. competitive advertising. d. institutional advertising. e. reminder advertising. 10. Refer to Scenario 17.1. The advertising mentioned above in which Toyota features all brands of the company would be an example of a. competitive advertising. b. institutional advertising. c. comparative advertising. d. pioneer advertising. e. product advertising. Scenario 17.2 Use the following to answer the questions. The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm’s entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the internet. It currently serves over 1.9 million bank accounts. 11. Refer to Scenario 17.2. In 2008, Cal Ripken, Jr. and State Farm teamed up to promote State Farm’s national teen driver safety program. The marketing division at State Farm produced a one-page document that described the partnership, which was then published in several national newspapers and on the internet. The document from State Farm is an example of ____, while the publication in the newspapers is an exam

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Question

MK201 Chapters 16-17-18 Week 7 Quiz Questions

Total points: 6

Directions: Select the best response for each. Please post your selections in the Blackboard response section numbered 1-30 with response to each corresponding question.

Due: Sunday at midnight for each week of this course.

Scenario 16.1

Use the following to answer the questions.

When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends. After a few weeks, then a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under-30 age group, and used drive-by billboards in the large cities near the nightclub areas.

1. Refer to Scenario 16.1. Toyota’s act of giving the opinion leaders a new vehicle for two weeks is best described as an example of

a. advertising.
b. personal selling.
c. sales promotion.
d. buzz marketing.
e. push marketing.

2. Refer to Scenario 16.1. Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell ten of the new vehicles within the first month they were available? This tactic would be an example of ____ marketing, while the TV commercials described above would be an example of ____ marketing.

a. pull; push
b. personal selling; push
c. pull; sales promotion
d. push; pull
e. personal selling; sales promotion

3. Refer to Scenario 16.1. Suppose that Toyota has decided to contract with the producer of the next James Bond 007 movie to use one of its new vehicles in a chase scene. This would best be an example of

a. sales promotion.
b. word-of-mouth promotion.
c. product placement.
d. viral marketing.
e. publicity.

4.Refer to Scenario 16.1. Which of the following is not an integrated communications tactic used by Toyota?

a. word-of-mouth communication
b. advertising
c. publicity
d. personal selling
e. sales promotion

Scenario 16.2

Use the following to answer the questions.

The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year. They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion, and viral marketing. They are not sure when to use each of these methods however, and have asked for your advice.

5. Refer to Scenario 16.2. Since Whizz is a new product, which of the following promotional methods would you least recommend?

a. magazine ads.
b. viral marketing.
c. television commercials.
d. a price-reduction sales promotion.
e. public relations.

6. Refer to Scenario 16.2. If the manufacturers of Whizz were to partner with Whirlpool to place a bottle of Whizz in each new washer that is purchased during the first year, this would be an example of

a. advertising.
b. sales promotion.
c. viral marketing.
d. packaging.
e. publicity-based public relations.


Scenario 17.1

Use the following to answer the questions.

The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its new vehicle, the Venza, on TV and in major national magazines. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company’s strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.

7. Refer to Scenario 17.1. Toyota’s television advertisements for the new Venza are examples of

a. publicity.
b. institutional advertising.
c. product advertising.
d. comparative advertising.
e. pioneer advertising.

8. Refer to Scenario 17.1. If the ads include both the Venza and the Ford Edge, they would be examples of

a. institutional advertising.
b. public relations.
c. product advertising.
d. comparative advertising.
e. competitive advertising.

9. Refer to Scenario 17.1. Advertisements such as the one proposed above for the Camry and hybrid SUVs, are most likely an example of

a. product advertising.
b. comparative advertising.
c. competitive advertising.
d. institutional advertising.
e. reminder advertising.

10. Refer to Scenario 17.1. The advertising mentioned above in which Toyota features all brands of the company would be an example of

a. competitive advertising.
b. institutional advertising.
c. comparative advertising.
d. pioneer advertising.
e. product advertising.


Scenario 17.2

Use the following to answer the questions.

The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm’s entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the internet. It currently serves over 1.9 million bank accounts.

11. Refer to Scenario 17.2. In 2008, Cal Ripken, Jr. and State Farm teamed up to promote State Farm’s national teen driver safety program. The marketing division at State Farm produced a one-page document that described the partnership, which was then published in several national newspapers and on the internet. The document from State Farm is an example of ____, while the publication in the newspapers is an exam

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