Question Module2 Case Assignment Write a 3- to 4-page paper answering this question:

Module2

Case Assignment

Write a 3- to 4-page paper answering this question:

· How has Starbucks managed to come to its current position with respect to record earnings? Please answer the question in the context of a SWOT analysis. If yes, what strategies does he need to implement successfully? If Not, which are the reasons?

Any answer is correct but needs to be well argued.

Helpful Hints:

· Read the Background materials in depth.

· Read both articles

· Analyze the current situation using the SWOT framework.

1. Environment such as economy trends overall industry

2. Competition (other players and newcomers)

3. Strengths (company strength such as customer base, brand etc.)

4. Weaknesses (premium pricing, saturation, etc.)

· Given the environment (threats and opportunities) and company (strengths and weaknesses) can S reach 23 B?

· Make the decision of Yes or No based on results of your analysis.

· Identify facts in the case that match concepts of strategic planning (vision, goals, strategies) and relate them.

· Apply these concepts to facts in the case in order to develop your arguments.

· Format: Introduction; Main Body: SWOT (each item a separate section), Discussion (Yes and how; or No and why); Conclusions

SLP Assignment Expectations

Write a 1- to 3-page paper focusing on theFunction of Planningat the Organization you selected.

Please first make sure to read the Background Materials and apply them to your selected organization.

Brief Reminder

The planning stage sets the directions and selects means to meet them.

· Leadership develops the vision that generates goals and objectives.

· The company performs external and internal analysis in order to determine strengths and weaknesses, as well as opportunities and threats. Examples are SWOT (which we apply in the case) and PEST analysis.

SWOT: Strengths, Weaknesses, Opportunities, Threats.PEST: Political, Economic, Social, Technological

· Strategies (such as business ones, functional ones (marketing, operations, human resources, etc), and corporate ones (restructuring, alliances, mergers, etc) are selected.

Helpful Hints

The paper should use the Paper Format

Please do your best to format your essay according to APA formatting requirements. Here is a good information source to help you with that: http://owl.english.purdue.edu/owl/resource/560/01/

Recommended Outline:

Introduction

· Main Body with Subsections

· Vision, Goals, Objectives

· Brief Analysis (if applicable)

· Selected Strategies

Conclusions

List of references

There is an Introduction (providing a roadmap to the paper), A Main Body with subsections (one subsection per strategy, Conclusions (summary) and a List of References.

Please use titles and headings per each section and subsection.

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