ourse Project: Planning and Carrying Out a Tourism Activity

Objectives|Guidelines|Grading Rubrics|Best Practices

OBJECTIVES

Back to TopThe course project for this class will entail your plan to carry out a tourism activity that focuses on one of the following themes:

You are to select one of the above topics and submit a well-thought-out proposal for a trip, taking in consideration the cost of the program, the characteristics and needs of the target audience, and the learning goals of the activity. You will also need to prepare a marketing piece to sell the activity to your target market and build excitement for the trip.

GUIDELINES

Back to TopComponents of the Course

Project Rationale

• How and why did you choose the activity?
• What research did you conduct to arrive at this decision?
• What demographic and data did you use to help with your decision?

Goals

• What do you hope to achieve with this trip?
• Do you believe this plan will succeed in the long run?
• Create a SWOT analysis.

Overall Plan

• Overview of the program
• Itinerary
• Logistics
• Cost
• Competitor information: are there other providers already doing this?

Troubleshooting

• Potential problems
• Staffing, resources, and facilities needed
• Participant and staff safety

Marketing Plan

• How will you market your trip to your demographics?
• What are some challenges you are expecting in the area of marketing?
• You will need to create an elaborate marketing plan for this part of the project.

Evaluation

• How will you determine that you achieved your goals?
• How will you evaluate your participant response?
• Is this trip profitable? What can you do to make it even more profitable?

Milestones

1. Course Project Part 1 – due Week 2 – 60 pts: submit your rationale and goals
2. Course Project Part 2 – due Week 4 – 60 pts: submit your plan and troubleshooting
3. Course Project Part 3 – due Week 6 – 60 pts: submit your marketing plan and evaluation

• Each part of the Course Project should be at least 1,200 words in length.
• Each part of the Course Project should be accompanied by a cover page and APA source citation at the

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