Question Platforms and elevations

09 Jun Question Platforms and elevations

Question
Platforms and elevations

1. help separate merchandise

2. can be cubes, cylinders, or saddles

3. can be table and chairs

4. more than one of the above

5. none of the above

QUESTION 2

When working with mannequins, which of the following is not true:

1. in order to dress a mannequin, it must first be taken apart

2. if a mannequin is to wear pants, probably one leg will need to be removed

3. if a mannequin has a butt-rod, an opening must be provided in the crotch or seam of the trousers to permit the rod to slide into the fitting

4. if a mannequin has a removable wig, it should be taken off before dressing

5. all are true

QUESTION 3

The mannequin that isn’t particularly true to human anatomy and may be styled without hands, arms, or even heads, is called a(n)

1. abstract mannequin

2. soft sculpture mannequin

3. realistic mannequin

4. puppet cutout

5. animated mannequin

QUESTION 4

A freestanding fixture with a hanger set onto the top of an adjustable upright and a skirt bar is a

1. costumer

2. valet

3. draper

4. none of the above

QUESTION 5

Which of the following is not an example of a “stock-holder:”

1. T-stand

2. quad rack

3. round rack

4. gondola

5. all are examples of “stock-holders”

QUESTION 6

When displaying merchandise on a T-stand, quad rack, or round rack, what is the most important feature to keep in mind:

1. price

2. size

3. coordinates

4. color

5. volume

QUESTION 7

The objective for coordinating outfits on hangers is to

1. give shoppers a better idea of how various pieces will look when worn together

2. sell items in multiples

3. create an attention-getting, fashion-forward look

4. show shoppers the store’s interpretations of the latest trends

5. All of the above.

QUESTION 8

This mannequin represents the ultimate in style and decoration. It is frequently finished in black, white, chrome, copper, gold, metallic, or may be pearlized:

1. realistic

2. semi-realistic

3. abstract

4. semiabstract

5. headless

QUESTION 9

Dress and suit forms present specific challenges for which type of merchandise

1. dresses

2. suits

3. shirts

4. pants

QUESTION 10

Regarding mannequin use, the text suggests

1. the same mannequins should be used at all time to create a uniform image

2. mannequins should be taken away from the customers’ view to increase their potential impact

3. mannequins are not effective selling tools

4. lighting on mannequins and their merchandise is not effective

QUESTION 11

The use of mannequin alternatives

1. was influenced by European display styles

2. allows for greater ease and speed in changing merchandise

3. is influenced by cost

4. all of the above

QUESTION 12

If displays are placed out of customer reach on top shelves, the visual merchandiser must

1. post “do not touch” signs along with the displays.

2. request that extra selling staff be assigned to the area.

3. see that adequate “shopping” stock is placed on lower shelves within shoppers’ reach.

4. suspend all forms from the ceiling with monofilament as a safety precaution.

5. All of the above are true statements.

QUESTION 13

European display technique whereby merchandise is arranged on the floor of a window using risers and/or platforms. Attention is given to precise pressing and folding:

1. pinup

2. lay-down

3. inflatables

4. flying

5. stacking

QUESTION 14

The use of a table can encourage

1. visual creating of a “setting” in the consumer’s mind

2. seeing merchandise at eye level

3. grouping merchandise to encourage multiple sales

4. all of the above

QUESTION 15

Visual merchandising seeks to achieve all but which of the following objectives

1. make it easier for the shopper to locate the desired merchandise

2. make it easier for the shopper to self-select

3. make it possible for the shopper to coordinate and accessorize

4. visual merchandising seeks to achieve all of the above

QUESTION 16

Walls help to

1. move shoppers through the store.

2. support store image.

3. display merchandise.

4. define the store’s shopping spaces.

5. All of the above.

QUESTION 17

The text suggests that

1. sophisticated merchandise can use more abstract and nonrealistic mannequins

2. popular or moderately priced merchandise can use more abstract and nonrealistic mannequins

3. two of the above

4. none of the above

QUESTION 18

When using a shirt form the shirt is carefully pressed

1. after placing it on the shirt form

2. before placing it on the shirt form