Question Project III The first step in conducting your global industry compara

Project III

The first step in conducting your global industry comparative analysis is to choose an organization.

As promised, Gustavo sends you a detailed e-mail. With his requirements in mind, develop an organization profile of about 6–7 pages in length. The profile you develop should incorporate the components described here and in Steps 2–5 below.

Choose from the list of organizations provided and note your choice in the Project 3: Choice of Organization discussion.

The selection will be awarded on a first-come-first-served basis. The faculty will approve your choice and post it in the table in the discussion area.

After you have chosen an organization, continue to the next step, where you will provide your organization’s background information in your organization profile.

Subject: targetting an 8-10% annual revenue increase

Hi,

Thanks for taking on this task for me. Here are the details—

This project will have three parts. Your first task is to conduct a thorough analysis of our resources and capabilities. This organization profile needs to address our existing strategy, people, skill sets, and what we can do to increase our market share and profitability. We know we won’t be able to make that 8 percent target domestically, so we need to set up shop overseas and tap into foreign customers. We’ll need a strategy, an analysis of the global competitors trading in our target market today, an overview of potential stakeholders, and an evaluation of our own capabilities. Finally, we must lay the analytical groundwork for what could become a fully developed business plan.

Although this is a major initiative, keep in mind that cost reduction is important. Assess what resources and personnel in the organization today can facilitate this move.

The second part of this project is to conduct an industry analysis to evaluate the external environment, including international competitors across our industry. How difficult will it be to enter a new international market from a position of strength? What should we produce that is both attractive to our customers and competitive in the new market? Are there any legal and regulatory issues we need to be aware of in the United States or abroad? In short, how can we best compete against those firms already doing business in our proposed area? How do we differentiate ourselves from them? What can we produce that our new country’s customers will want to buy? What about the potential to export from that country?

Finally, we’ll need a new country risk assessment. Which is the best country to expand into? Our strategy people have created a list of possibilities, but you will direct the analysis. It will be a new market for us—do not assume we have any infrastructure there. What are the risks in the proposed area and how can we mitigate those risks?

We need to be aware of legal, cultural, and market forces. You can recommend an expansion of our products into your chosen country, establish new value-chain activities, or strategize some combination of the two. That’s your call. You need to choose a country that will be the best fit for what we do and who we are.

Keep in mind that cost reduction is important. Let’s also look at countries that don’t demand wholesale re-engineering of our organizational processes. We need to expand, but let’s minimize risk and avoid needless costs where we can.

I’d like to see your report in three weeks.

Best,

Gustavo

Now that you have chosen your organization, you need to create an organization profile. As you begin to develop your organization profile, the first step is to gather information about your organization’s background. Do some research on your organization’s website and using the UMUC library. Write up the background information and include the following:

• Introduce the organization. What business is it in? For help, see Finding Company Information.
• Describe the company’s recent financial performance. Consult Finding a Company’s Annual Report for help.
• State where the organization is located and who its major customers are.
• Provide a brief history of the organization.
• State the size of the organization in terms of employees and revenues.
• Describe the organizational structure and identify major roles or functions of key individuals in the organization. For help, read Finding a Company’s Leadership Information

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