Question Question 1(1 point)

26 May Question Question 1(1 point)

Posted at 07:20h in Essay Writing Services by Past Papers

Question

Question 1(1 point)

Question 1 unsaved

Which of the following is a type of sampling that allows the researcher to ascertain the sampling error accurately?

Question 1 options:

1)	convenience sample

2)	cluster sample

3)	judgment sample

4)	quota sample

5)	nonprobability sample

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Question 2(1 point)

Question 2 unsaved

Which of the following statements regarding marketing intelligence is true?

Question 2 options:

1)	Marketing intelligence typically involves sensitive and confidential information kept out of the public domain.

2)	The advantage of using competitive intelligence is negligible as it is based on internal sources of data only.

3)	All marketing intelligence is available at no cost to all potential users.

4)	Marketing intelligence involves publicly available information.

5)	Marketing intelligence gathering is more focused on gaining insights into a firm’s consumers’ activities than its competitors’ activities.

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Question 3(1 point)

Question 3 unsaved

The marketing department at Hammond Corp. is attempting to track competitors’ actions and obtain early warnings of the opportunities and threats in the highly competitive electronic gadgets market it operates in. To achieve this goal, which of the following would be the best source of information for the department?

Question 3 options:

1)	sales data from the stores that have a tying-arrangement with Hammond Corp.

2)	archival data on company performance and organiz

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