26 May Question Read the “A Decade of Organizational Change at Un
Question
The questions must be answered using an essay format
Case Analysis: A DECADE OF ORGANIZATIONAL CHANGE AT UNILEVER
1. Why did Unilever’s decentralization make sense in the 1950s-1970s?Why did this structure start to create problem for the company in the 1980s?
2. What was Unilever trying to do when it introduced a new structure based on Business groups in the mid-1990s? Why do you think this structure failed to cure Unilever’s ills?
3 In the 2000s Unilever has switched to a structure based on global product divisions. What do you think is the underlying logic for this shift? Does the structure makes sense given the nature of competition in the detergents and food business?
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