03 Jun Question TO DO: Read the Case Study on Ford and the World Automobile Industry in 2012 in Grant, Robert M. (2012) Cases to Accompany Contemporar
Question
TO DO:
Read the Case Study on Ford and the World Automobile Industry in 2012 in Grant,
Robert M. (2012) Cases to Accompany Contemporary Strategy Analysis, 8th ed., Wiley;
Case 5.
The former President and CEO of the Ford Motor Company, Alan Mulally, has recently
retired after almost 8 years in the role. Your task is to write a business report to the new
President and CEO, Mark Fields, to assess the competitive pressures in the industry and to
assess how and where the Ford Motor Company should position itself to compete over
the next 5 years.
Maximum Word Limit = 2,500 words
Queen Mary, University of London, 2014
1
ECN302 Corporate Strategy
Coursework Assignment
HOW SHOULD A BUSINESS REPORT BE STRUCTURED?
Title Page
Executive Summary
Similar to an abstract. Provides non-technical summary of
report and its key findings. Often in bullet point form.
Contents Page
Introduction
Why is report being written?
Main Body of Report
Contains details of research / findings.
Use headings and sub-headings to reflect the contents of
each section. Use diagrams, tables, graphs etc. to impart
information (these should not be used anywhere else in the
report; except the appendix).
Conclusion
Summarise report findings.
Recommendations
Suggest solutions, ideas or recommendations based on
report findings.
References
Appendix
A GUIDE FOR THIS ASSIGNMENT:
Title Page
Executive Summary
Keep this short (max 100 words). Use bullet points.
Contents Page
Introduction
Why is report being written? Again keep this very short (max
200 words).
Main Body of Report
Analysis of main topics. Remember to use headings and
subheadings to organise your work, and diagrams etc. where
appropriate. (1,300 1,800 words).
Conclusion
Briefly summarise report findings (max 200 words).
Recommendations
Briefly suggest solutions, ideas or recommendations for the
Ford Motor Company based on report findings (max 200
words).
References
Appendix
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