Question ue: Week 3, worth 100 points

ue: Week 3, worth 100 points

Length: The assignment should be 3 to 5 pages, excluding title page and reference page

Important:

• Review the description of this assignment in the course guide or Blackboard and use the tips provided along with this template to help you in your writing.
• Use the textbook and review the recommended pages. Note that your textbook has sample plans at the end of each paper. They are great examples of content.  
• Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section.

Notes:

• Please remove the text in red throughout the paper and replace with your information. Delete the videos.
• Leave the text in black as it is. You are required to have a heading for each of the sections in your paper.
• Use APA format. Your will respond to each question using indented paragraphs in font Times New Roman, size 12.
• The references must be on a separate page at the end of the paper.

VIDEOS to help you with this assignment (delete when done)

1.      How to use the Template

2.      How to get started on Assignment 1

3.      How to use Grammarly

Company Description and SWOT analysis

Company Name

• Provide a brief introduction of the NAB company (name)
• Explain the significance of the name of your NAB company.
• Describe the non-alcoholic beverage you will produce and sell.

·Video to help answer this question: Company Name

Mission Statement

• Write the mission statement (use quotation marks). Use the Statement of Mission template on pages 72–73 of the course textbook, Successful Business Plan, to aid your development. The mission statement should include” who you are (as a company), what you do (focus on what you sell), and why you are in business (your purpose).
• Explain the components of the mission statement and the reasoning for their selection. In this section you will clarify why the information included in the mission statement is important and should be included there.
• Video to help answer this question: Mission Statement

Trends in the industry

• Research and describe the trends in the nonalcoholic beverage industry. Try to be specific for your chosen category of beverage.  Project future growth rate and why do you think this segment has potential. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data.
• Video to help answer this question: Trends

Strategic position

• Choose one strategic position from the text (page 142-143) and discuss why you believe this would be the best position for your company.
• Explain the approach you will use at your company to implement this strategic position to stand out from similar products and competition.
• Video to help answer this question: Strategic Position

Distribution

• Provide an overview of the company’s distribution channels. For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell directly to consumers, for example, online via a monthly subscription, how will you manage warehousing/fulfillment/shipping? Clarify how the product will reach end users.

·Provide the rationale for your selected method of distributing the product.

·Video to help answer this question: Distribution Channels

Risks

• Outline at least 3 types of risks your company is facing. One of the risks must be regulatory risks. In addition to the regulatory risks, you can select two others from the types of risk listed in the course text (pp. 148–149) or others. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and/or risks are you likely to face if you make health claims about your beverage?

·Discuss each of the risks you identified. Be specific in the context your NAB company. Explain how your company will mitigate each of the risks.

·Video to help answer this question: Risk

SWOT Analysis

·Complete the table below (at least 4 in each category). You must use this matrix (table). Use bullets for each item in the SWOT matrix. Check out the hints provided in the description of the assignment for each item in the SWOT.

·Briefly describe the key items in each category under the SWOT table.

·Video to help answer this question: SWOT

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