Question Unit 1 Assignment: Trends

Unit 1 Assignment: Trends

Compose a 2–3 page paper (plus Cover page and References page and using APA formatting) explaining the trends discussed by Zinkhan (1994).

Assignment Requirements:

· In your paper, discuss what trends have changed since this article was written.

· What trends have remained?

· What are some trends you predict will occur in advertising in the next 10 years?

· Use additional research to support your assertions.

Directions for Submitting Your Written Assignment

Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to the Unit 1: Assignment Dropbox.

Unit 2 Assignment: Case Study

Read the Smokey Bones & Fire Grill case study on page 673 of your textbook.

This case study illustrates how a declining brand utilizes a new advertising agency to increase traffic and sales by means of a new positioning strategy.

Write a 3–4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case:

1. Identification of the Issues

· Identify the major opportunity/problem faced in this case.

· Identify the major decisions that need to be made.

2. External Analysis

· Evaluate factors outside the organization that should be taken into consideration when making a decision.

3. Internal Analysis

· Evaluate factors inside of the organization that should be taken into consideration when making a decision.

4. Alternatives

· Select possible alternatives to take advantage of the opportunities or solve the problems identified.

· Evaluate the strengths and weaknesses of each alternative.

5. Decisions and Implementation

· Propose a solution to the problem.

· Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.

· Explain how you will implement your decision.

Directions for Submitting Your Written Assignment

Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to the Unit 2: Assignment Dropbox.

Unit 3 Assignment: Case Study

Read the Harvard Business School case study: A defense of direct-to-consumer prescription drug advertising. This case study focuses on the practical application of advertising in the setting of a specific regulated industry with a critical discussion of varying perspectives.

Write a 3–4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case:

1. Identification of the Issues

· Identify the major opportunity/problem faced in this case.

· Identify the major decisions that need to be made.

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