26 May Question Week 4 Marketing Case Analysis
Question
Starbucks Via (click here to view short video clip on the product Via)
The purpose of this assignment is to develop and demonstrate your ability to analyze a case, utilizing a valid analysis framework. This assignment will require the synthesis of the video with course concepts from your management text, supported with research citations and references. Complete a thorough case analysis using the Case Analysis Guidelines.
Review the marketing video link provided on Starbucks Via. Then examine the case analysis guidelines which will be the framework for the analysis of the video.
The complete document – Case Analysis Guidelines – can be found in your weekly materials. Please read the document thoroughly before you begin writing your case analysis!
Your paper should focus on the Starbucks product “Via” and be formatted as follows:
- Synopsis of the situation (this should be brief)
- Key issues
- Identification of one key problem
- Alternative solutions (2 or more) to the one key problem
- Selected solution/why it was chosen
- Your recommendation(s) on how to implement the selected solution
Present your analysis in APA format, using headings and in-text citations, and references.
The completed paper should be 6-8 pages in length.
Submit your completed paper to the Written Assignments folder by Week 4, Day 7.
Case Analysis Guidelines
The purpose of a case analysis assignment is to provide you with an opportunity to apply concepts from class to actual situations. Your case analysis should be professionally written, concise, and in APA format. Please be sure to incorporate theories or concepts from class, and outside research. Reference them appropriately.
Your case analysis should follow the model described below:
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