Question Week 9 DQ “Effective Organizational Design”

Week 9 DQ

“Effective Organizational Design”

From the case study, evaluate the soundness of GE’s organizational design in terms of structure, strategic control systems, and organizational culture. Next, analyze the manner in which ecomagination products and services successfully implemented a new business model that increased the relationships among all functions and thus built distinctive competencies and contributed to environmental sustainability. Provide a rationale to support your response.

From the case study, evaluate the degree to which GE’s new business initiative impacted its overall brand value, organizational structure, and culture. Provide at least two (2) examples that illustrate the impact of the new initiative on both the organization and GE’s competitive advantage

Week 9

Assignment 3: A New Strategy for Kodak

Due Week 9 and worth 300 points

Review Case 28 “The rise and fall of Eastman Kodak: Will it survive beyond 2012?” located in the textbook. Assume that you have been hired by Kodak as a business consultant to recommend a new corporate-level strategy for the company to improve declining sales, increase profitability, and expand the company to the Cloud service industry.

Write a five to seven (5-7) page paper in which you:

1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry.

2. Analyze Kodak’s horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a rationale for the determination.

3. Determine five (5) ways in which pursuing a multibusiness model based on diversification may increase profitability for the company. Provide at least two (2) examples of such use of a multibusiness model from industry to support the rationale.

4. Recommend one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Justify the recommendation.

5. Speculate on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Analyze the

significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.

6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and similar type Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

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