Question What unintended effect did Bernays and Flei

What unintended effect did Bernays and Fleischman’s classic “Torches of Freedom” campaign of 1929 have?

a. made the tobacco companies  millions of dollars

b. set the stage for a surge in smoking by women

c. helped to advance feminism in America

d. changed the way advertising and PR was done

 

Howard was very surprised and impressed that his PR firm’s big announcement went so “viral” so quickly. Literally millions of people had seen the news through various social media sites and portals. This was the true essence of which of the following?

a. a webcast

b. the snowball effect

c. live streaming

d. on demand

 

One of the main ethical dilemmas facing public relations practitioners is the tension between _________.

a. serving the public versus serving a certain corporation or organization

b. working for a company versus  working for the members or workers of a company

c. working in the private versus  the public sector

d. presenting research in an unbiased fashion versus creating persuasive products

 

 

Which of the following is TRUE of advertising and direct marketing?

a. The PR function sometimes utilizes one, but never both together.

b. They are integral to the PR function.

c. They are completely separate from the PR function.

d. They are not central to the PR function, per se.

 

 

According to the definition established by early theorists, which of these would be a clear example of propaganda?

a. A radio program designed to answer questions people might have about how the Affordable Care Act is progressing.

b. A television program launched by the United States to show farmers in Mexico how to properly harvest  their crops.

c. A radio program launched by the United States to convince citizens of the Soviet Union to give up on communism.

d. A Fox News program that creates on-air conflicts between Democrat and Republican pundits.

 

 

The Bridgestone/Firestone and Ford Motors fiasco became very important for the field of public relations because it ________.

a. showed how public relations  did not take into consideration potential problems discovered during a     product’s testing phase

b. showed how little public relations practitioners knew about the design of the products they     represented

c. showed how corporate public relations could silence potential whistleblowers from within the company

d. showed how corporate public relations could keep a dangerous product from being recalled

 

The PR firm Magillicutty, Inc. is preparing to stream a series of press conferences to scores of journalists and other interested news-viewing audiences because the press conferences are going to be held in remote jungle locations that few in the press can get to.What technology allows Magillicutty, Inc. to do this?

a. editorials

b. webcasts

c. E-mail

d. seminars

 

When PR firms do not perform the essential research required for a successful campaign, what is most often their justification for not doing so?

a. an indifference to research

b. an unwillingness to change

c. a track record of doing without

d. a lack of the necessary money

 

Press releases and press kits have been the dominant PR tools since the 1900s.

a.     True

b.     False

 

The two-way asymmetric model of public relations is most often associated with P.T. Barnum.

a.     True

b.     False

 

Which model of public relations is most often seen in newspapers, magazines, radio, and TV?

a. the press agentry model

b. the two-way symmetric model

c. the two-way asymmetric model

d. the public information model

 

When Juan and Miguela are assigned to handle all publicity and media relations for their PR firm’s new client, they can expect to be doing which of the following?

a. assisting or influencing state, local, or federal government action

b. gaining press coverage through news releases and press conferences

c. planning and managing internal or external events aimed at attracting public attention

d. identifying and managing the  big issues that affect institutional success

 

Yvette has been put in charge of identifying and managing the foreign competition and other large issues that might affect the institutional success of her PR firm’s number one client, Gillette. What function is she performing in doing so?

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