09 Jun Question Which of the following is
Question
Which of the following is one of the two fundamental issues that the recommendations of the 1947 Hutchins Commission on social responsibility in journalism were based on?
a. Society’s welfare is paramount.
b. Morality should be a business practice.
c. Corporate responsibility is essential.
d. The golden rule should be written in stone.
Why do phone surveys present significant ethical challenges to academic or applied research?
a. Phone surveys are often hard to distinguish from official government messages.
b. Phone surveys are often veiled attempts at sales pitches.
c. Phone surveys are often illegal in design and implementation.
d. Phone surveys are often conducted from unregulated offshore sites.
Aristotle’s golden mean recommends you should “do unto others as you would have them do unto you.”
a. True
b. False
Why is it important for journalists to, when called for, practice confidentiality?
a. so that the competition does not have the advantage of using those same sources in the future
b. so that the public is kept “in the dark” about the reality of the stories they tune in to hear or watch
c. so that they have the trust of citizens who may have inside information about important stories
d. so that there is a degree of mystery in the news, which can lead to greater interest and higher ratings
Pragmatic ethics were postulated by John Dewey, who argued that actions had to be judged by whether they adhered to a particular philosophy or guideline, not by their results.
a. True
b. False
Xavier and Juan have started a clothing company in which they intend to sell quality children’s clothing to “the world’s children” at a fraction of the cost of other outfitters. And, with the small margin of profits they do make, they plan to invest much of that into a program that offers their clothing free to cultures in villages located in remote places where it is sorely needed. They want the world to be a place where “no child goes without a shirt on his or her back.” What principle are Xavier and Juan most closely following?
a. Aristotle’s golden mean
b. the Bible’s golden rule
c. Immanuel Kant’s categorical imperative
d. John Stuart Mill’s principle of utility
Advertising has dealt with issues of protecting consumer privacy through ________.
a. practicing industry self-regulation
b. creating professional standards that are legally enforced
c. creating legal guidelines in collaboration with the Federal Trade Commission
d. using sophisticated firewalls to protect data gathered
Which of the following is an example of a journalist NOT using fairness and balance in her work?
a. Casey did not cover the competing network’s successes at the awards ceremony because it highlighted their accomplishments.
b. Casey reported on the homeless situation in her neighborhood, even though she knew it would likely reduce property values.
c. Casey told her editor that she refused to write the article on the violent offender because she felt it glorified his actions.
d. Casey chose to clarify her story on the neighborhood watch, as in the first report on it she had inadvertently made an error in fact.
Imagine you are a professional news reporter for The Baltimore Sun. If your editor asks you to observe the “veil of ignorance” when reporting on drugs in the inner city, what is he really asking?
a. He wants you to interview a random sample of people from inner city Baltimore to get a more realistic picture.
b. He wants you to conduct preliminary interviews before reading background material on the issue.
c. He wants you to make a concerted effort to filter out your own stereotypes about race and poverty when writing the story.
d. He wants you to make sure you use everyday expressions when writing the story to make it easier to read.
Journalists have to be careful and cautious, as there are no ethical limits on free speech.
a. True
b. False
Gloria’s research team is looking into how effective their new “Community Clean-Up” ad campaign might be. In doing so, they are using Potter’s Box to think through the ethics of the campaign and rationalize their decisions. What stage are they in if they are now considering whether the images used in their campaign will effectively deter littering in the inner city neighborhoods of Boston?
a. Quadrant 3
b. Quadrant 4
c. Quadrant 1
d. Quadrant 2
Which of the following is a key difference between morality and ethics?
a. Ethics are not required for good media business practices, whereas morality is required.
b. Morality is not required for good media business practices, whereas ethics are required.
c. Morality is the ability to understand right and wrong, ethics are the standards of good behavior.
d. Ethics represent the ability to understand right and wrong, morality is the standard of good behavior.
What do media ethics codes attempt to do?
a. Implement legal standards that are enforceable throughout the industry.
b. Set a standard or act as a guide for ethical decision making.
c. Advance an environment where all treat each other with respect.
d. Create a strict set of rules for all media personnel to follow.
When news anchor Leona Simpson says “Stay tuned: After the break we’ll be revealing how toxic the drinking water might be in your neighborhood,” just before going away to a commercial, this is a clear example of _______.
a. invasion of privacy
b. confidentiality
c. sensationalism
d. inaccuracy
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