Question1) ________ calls for meeting the present needs of consumers and busines

1) ________ calls for meeting the present needs of consumers and businesses while also
preserving or enhancing the ability of future generations to meet their needs.
A) The sustainable marketing concept
B) Innovation
C) Consumerism
D) Environmentalism
E) The strategic planning concept
2) All of the following are concepts that define the needs of consumers and/or businesses
EXCEPT?
A) Marketing concept
B) Societal marketing concept
C) Strategic planning concept
D) Sustainable marketing concept
E) Consumer business concept
3) The ________ is specifically focused on future company needs only.
A) societal marketing concept
B) strategic planning concept
C) sustainable marketing concept
D) marketing concept
E) consumer business concept
4) The ________ is specifically focused on the future welfare of consumers only.
A) strategic planning concept
B) sustainable marketing concept
C) societal marketing concept
D) consumer business concept
E) marketing concept
5) McDonald’s “Plan to Win” strategy has added healthy food options to its menu, phased out
traditional artery-clogging trans fats, launched a major multifaceted education campaign, and
addressed environmental issues. “Plan to Win” best exemplifies which concept?
A) sustainable marketing concept
B) marketing concept
C) societal marketing concept
D) strategic planning concept
E) consumer business concept
6) Many critics charge that the American marketing system causes ________ to be higher than
they would be under more “sensible” systems.
A) imports
B) exports
C) prices
D) product safety measures
E) employee morals
7) Critics charge that intermediaries ________.
A) are too few in number
B) are inefficient
C) provide only necessary services
D) underprice their services
E) are too competitive
8) A long-standing charge against intermediaries is that they mark up prices beyond the
________.
A) value of their services
B) delivery charges
C) going market price
D) promotion cost
E) resale value
9) A heavily promoted brand of flu medicine sells for much more than a virtually identical store-branded product. Critics would likely charge that promotion for the branded flu medicine adds
only ________ to the product rather than functional value.
A) consistency
B) strength
C) psychological value
D) quality
E) informational value
10) Marketers respond to charges of high advertising and promotion costs that unnecessarily
increase retail prices by arguing all of the following factors EXCEPT?
A) Advertising and promotion make consumers feel wealthy.
B) Advertising and promotion make consumers feel attractive.
C) Advertising and promotion adds quality to the product.
D) Advertising and promotion adds value by informing potential buyers of the availability and
merits of a brand.
E) Advertising and promotion is necessary for a firm to match competitors’ efforts.
11) Dan’s Drugstore sells consumers medicine for twenty dollars that only costs two dollars to
make. The store is guilty of ________.
A) deceptive promotion
B) deceptive packaging
C) false advertising
D) excessive markups
E) redlining
12) Albatross Enterprises was accused of deceptive pricing. Which of the following explains
what might have happened?
A) Albatross refused to advertise sale prices in the local paper.
B) Albatross lured customers to the store for a bargain that is out of stock.
C) Albatross advertised a large price reduction from a phony high retail list price.
D) Albatross misrepresented a product’s features in an ad.
E) Albatross used misleading labeling.
13) Hart’s Department Store was accused of deceptive promotion. Which of the following best
explains what might have happened?
A) Hart’s refused to advertise sale prices in the local paper.
B) Hart’s lured customers to the store for a bargain that is out of stock.
C) Hart’s advertised a large price reduction from a phony high retail list price.
D) Hart’s used misleading labeling.
E) Hart’s exaggerated its package contents through subtle design.
14) Marketers claim that consumers often don’t understand the reasons for high markups. All of
the following are reasons a pharmaceutical company claims they must markup prices EXCEPT
________.
A) to cover cost of purchasing
B) to cover cost of promoting
C) to cover cost of distributing existing medicines
D) to test new medicines
E) to gain a profit
15) Deceptive practices fall into three groups: deceptive ________, deceptive ________, and
deceptive ________.
A) product; pricing; promotion
B) pricing; promotion; placement
C) pricing; promotion; packaging
D) packaging; product; promotion
E) product; packaging; placement
16) Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates
the product’s ________ or ________.
A) true price; performance
B) features; performance
C) packaging; costs
D) design; features
E) availability; package contents
17) A major step in regulating “unfair or deceptive business acts and practices” was the
enactment of the ________ in 1938.
A) Robinson-Patman Act
B) Wheeler-Lea Act
C) Interstate Commerce Commissions
D) Taft-Hartley Act
E) Stamp Act
18) Advertising “puffery” is a term for ________.
A) a straightforward promotional message
B) innocent exaggeration for effect
C) emotional appeals to consumers
D) subliminal appeals to consumers
E) value-added promotions
19) Which of the following advertising situations would LEAST likely be considered “puffery”?
A) Mr. Clean coming to a housewife’s rescue
B) instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes
C) children immediately growing into attractive adults as a result of drinking milk
D) a retired couple drinking a vitamin and protein shake and then going bicycling
E) a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her
window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on
the horizon
20) When critics claim that insurance, real estate, and used cars are sold, not bought, they are
making accusations of the use of ________.
A) deceptive promotions
B) excessive markups
C) high-pressure selling
D) shoddy products
E) excessive materialism
21) ________ persuades people to buy goods they had no thought of buying.
A) Sustainable marketing
B) High pressure selling
C) Strategic marketing
D) Redlining
E) Reverse redlining

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