Question1) Public relations . –

1) Public relations .

A) is a form of propaganda
B) involves two-way communication
C) is also known as “free advertising” D) All of the above.
E) None of the above.

2) The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called .

A) advertising
B) marketing
C) public relations
D) All of the above.
E) None of the above.

3) A profession is distinguished from a trade by .

A) the establishment of ethical standards
B) a form of licensing or government control
C) ongoing research in support of the profession
D) A and B
E) All of the above.

4) Organizations such as PRSA and IABC have sought to promote professionalism in public relations by .

A) requiring minimum competency tests for new practitioners
B) demanding an increase in practitioner minimum salaries
C) establishing voluntary accreditation programs
D) filing lawsuits against unethical practitioners
E) supporting government licensing of public relations

5) The execution phase of the public relations process is known as .

A) planning
B) propaganda
C) evaluation
D) research
E) communication

6) According to a 2005 membership survey, the largest number of PRSA members are employed by .

A) trade/professional organizations
B) the government or the military
C) public relations/advertising agencies
D) corporations
E) nonprofit organizations

7) The values-driven management of relationships between an organization and the publics that can affect its success is known as .

A) reputation management
B) the dynamic approach to public relations
C) values-added public relations D) values-driven public relations E) relationship building

8) The first question an organization should ask itself when developing a values statement is .

A) Why are we in business?
B) What is in it for us?
C) How can we win the respect of others?
D) Why should be care about our customers? E) How much money do we want to make?

9) San Francisco-based Gap, Inc. .

A) was found guilty of engaging in unfair labor practices and of using foreign sweatshops
B) was forced to apologize for artificially raising the price of it blue jeans
C) answered its critics by requiring fair labor practices among its overseas vendors
D) created phony shell corporations to cover its use of foreign sweatshops
E) B and D

10) Gap Incorporated’s Social Responsibility Report .

A) was an effort to live up to the company’s previously established corporate code of conduct
B) uncovered thousands of fair labor violations by its overseas suppliers
C) detailed the company’s efforts to monitor the labor practices of its foreign vendors
D) All of the above.
E) None of the above.

11) When public relations practitioners seek to maintain or improve relations with local special interest groups, they are engaged in .

A) investor relations
B) community relations C) employee relations D) media relations
E) consumer relations

12) When public relations practitioners communicate on behalf of churches, foundations, or hospitals, they are most likely employed in which category of public relations jobs?

A) independent public relations consultancies
B) corporations
C) governments
D) nonprofit organizations and trade associations
E) public relations agencies

13) In which broad category of public relations jobs are practitioners least likely to have the term public relations included in their job titles?

A) governments
B) public relations agencies
C) corporations
D) independent public relations consultancies
E) nonprofit organizations and trade associations

14) The United States Code has its greatest impact upon public relations practitioners in .

A) corporations
B) public relations agencies
C) nonprofit organizations and trade associations
D) independent public relations consultancies
E) governments

15) When trying to get that first job or internship, you should
.
A) send form letters to as many potential employers as possible
B) try to say as little as possible about your experience
C) ask where your desk will be located
D) ask about salary and benefits in your application letter
E) thoroughly research a potential employer before applying

16) According to Professor David Dozier, persons who make policy decisions and take responsibility for the success or failure of public relations programs are known as public relations

A) technicians
B) managers
C) specialists
D) professionals
E) practitioners

17) Which of the following statements is true?

A) Corporate communicators earn the lowest salaries in public relations.
B) On average, public relations technicians earn more money than public relations managers.
C) On average, women practitioners earn more than men practitioners.
D) All of the above.
E) None of the above.

18) Fineman Associates Public Relations of San Francisco has become well known for .

A) presenting the Fineman Cup for Public Relations
Excellence
B) becoming the world’s largest public relations agency
C) compiling a list of the year’s worst public relations disasters
D) winning the most public relations awards in history
E) paying the highest salaries among public relations agencies

19) When trying to getting that first internship or job, you should
.

A) send a brief, typed thank-you letter after each interview
B) send an error-free application letter and resume
C) prepare for the job interview
D) all of the above
E) none of the above

20) The most important event in the development of modern U.S. public relations is .

A) the Industrial Revolution
B) the Boston Tea Party
C) Crystallizing Public Opinion
D) the ratification of the Constitution and the Bill of Rights
E) the growth of public education

21) The Scopes Monkey Trial .

A) was a publicity stunt
B) focused on Darwin’s theory of evolution
C) was a historic clash between science and religion
D) All of the above.
E) None of the above.

22) The so-called “Four Minute Men” .

A) are former track and field stars who now serve as PR
spokespersons
B) were affiliated with the Creel Committee
C) delivered patriotic messages during the First World War
D) A and B E) B and C

23) Which of the following is not mentioned as one of the five social trends that led to the development of modern public relations?

A) the expansion of democracy
B) the growth of institutions
C) the growth of advocacy
D) the aging of the Baby Boom generation
E) the search for consensus

24) The First Amendment is important to public relations because it .

A) guarantees the right to vote
B) created the concept of disclosure laws
C) included the “Declaration of Principles” D) established the right to free expression
E) limits the amount of federal money that can be used to pay a publicity expert

25) Early publicity shops met with limited success because

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.