10 May Question1.Retailing includes all of the activit
Question
| 1. | Retailing includes all of the activities involved in reselling goods to final consumers, but it does not include the sale of services to final consumers since services must be produced in the presence of the consumer.
True False |
| 2. | In the U.S. about three-fourths of new retailing ventures fail during the first year.
True False |
| 3. | A consumer’s choice of a retail store appears to be based almost entirely on economic needs.
True False |
| 4. | A consumer’s choice of a retail store appears to be based almost entirely on emotional needs–economic needs have almost no influence.
True False |
| 5. | The marketing strategies for the two shoe retailers Payless and Zappos are very different but both are successful.
True False |
| 6. | The marketing strategies for the two shoe retailers Payless and Zappos are very different, and Zappos’ strategy is successful while Payless’ strategy is not.
True False |
| 7. | It’s oversimplified to classify retailers and their strategies on the basis of a single characteristic–such as sales volume, services, product assortment, etc.
True False |
| 8. | Retailers and their strategies can easily be classified based on the type of merchandise they sell.
True False |
| 9. | Single-line stores that used to carry anything they could sell in reasonable volume were the main retailers in the United States.
True False |
| 10. | Most “conventional” retailers are single-line or limited-line stores that have very low expenses relative to sales.
True False |
| 11. | Most single-line and limited-line stores apply the retailing philosophy of buying low and selling high.
True False |
| 12. | In most countries, small limited-line retailers still account for the majority of all retailers.
True False |
| 13. | Specialty shops are limited-line stores which aim at a carefully defined target market with a unique product assortment, good service, and knowledgeable salespeople.
True False |
| 14. | Specialty shops will continue to be a part of the retailing scene as long as customers have varied tastes and the money to satisfy them.
True False |
| 15. | Department stores are stores which usually try to serve customers seeking a variety of convenience products.
True False |
| 16. | Department stores are larger stores that are organized into many separate departments and offer many product lines. |
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