Question146. A marketing mix consists of:

146. A marketing mix consists of:

A. policies, procedures, plans, and personnel.

B. the customer and the “four Ps.”

C. all variables, controllable and uncontrollable.

D. product, price, promotion, and price.

147. A firm’s “marketing mix” decision areas would NOT include:

A. Promotion.

B. People.

C. Price.

D. Product.

E. Place.

148. A firm’s “marketing mix” decision areas would NOT include:

A. Price.

B. Promotion.

C. Product.

D. Place.

E. Profit.

149. Which of the following is NOT one of the four variables in a marketing mix?

A. Price

B. Product

C. Promotion

D. Payment

E. Place

150. Which of the following is true?

A. The product “P” in the marketing mix stands for only physical goods.

B. The product “P” in the marketing mix stands for both physical goods and services.

C. The product “P” in the marketing mix stands for only tangible merchandise.

D. The product “P” in the marketing mix stands for both physical goods and tangible merchandise.

151.”Product” is concerned with:

A. branding.

B. packaging and warranty.

C. physical goods.

D. services.

E. all of these might be involved with Product.

152.”Product” is concerned with:

A. branding and warranties.

B. physical goods and/or services.

C. packaging.

D. developing the right new product for a market.

E. all of these might be involved with Product.

153.”Product” is concerned with:

A. services.

B. developing products which will satisfy some customers’ needs.

C. designing, packaging, and branding new products.

D. physical goods.

E. All of these might be involved with Product.

154.”Product” is NOT concerned with:

A. quality level.

B. branding.

C. wholesale price.

D. packaging.

E. warranty.

155. Which of the following is NOT a Product-area decision?

A. Quality level.

B. Market exposure.

C. Instructions.

D. Packaging.

E. Branding.

156. Which of the following is NOT considered a product?

A. Tax advice from a financial consultant.

B. A computer.

C. A haircut.

D. A chair.

E. All of these are considered products.

157. Henry Ford told prospective customers of his Model T car, “You can have any color as long as it is black.” Which aspect of the marketing mix was he stressing?

A. Promotion

B. Product

C. Place

D. Price

158. The packaging design for a new flavor of Ben and Jerry’s ice cream is an aspect of which component of the marketing mix?

A. Place

B. Price

C. Product

D. Promotion

159. Suzuki’s 3 year/36,000 mile new car warranty is part of which marketing mix decision area?

A. Price

B. Target market

C. Place

D. Product

E. Promotion

160. Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in its strategy.

A. pricing

B. promotional

C. personnel

D. product

E. placement

161. Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz needs to make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix?

A. Product

B. Place

C. Promotion

D. Price

E. Personal selling.

162. When one considers the strategy decisions organized by the four Ps, branding is related to packaging as:

A. branding is to pricing.

B. production is to marketing.

C. store location is to sales force selection.

D. personal selling is to mass selling.

E. pricing is to promotion.

163. A firm’s decisions regarding channel type, market exposure and kinds of intermediaries would fall under the marketing mix variable of

A. Product.

B. Place.

C. Promotion.

D. Price.

E. People.

164. The area of the marketing mix is concerned with decisions about getting the “right” product to the

target market when and where it’s wanted.

A. product

B. people

C. promotion

D. price

E. place

165.”Place” is concerned with:

A. intermediaries.

B. transporting.

C. channel members.

D. storing.

E. all of these might be involved with Place.

166.”Place” is concerned with:

A. getting the product to its intended market.

B. intermediaries located between producers and consumers.

C. where, when, and by whom goods are offered for sale.

D. when and where products are wanted.

E. all of these might be involved with Place.

167.”Place” is NOT concerned with:

A. storing.

B. intermediaries.

C. transporting.

D. channels of distribution.

E. sales reps.

168.”Place” is NOT concerned with:

A. who handles storing and transporting.

B. when and where products are wanted.

C. kinds of intermediaries needed to reach customers.

D. telling the target market what products are available–and where.

E. channels of distribution.

169. Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:

A. Price.

B. Promotion.

C. Personnel.

D. Product.

E. Place.

170. Scott Paper uses many intermediaries to reach its target markets; Citibank uses none. Which of the marketing mix variables is being considered here?

A. Penetration

B. Product

C. Promotion

D. Place

E. Price

171. Any series of firms or individuals that participate in the flow of products from producer to final user or consumer is known as:

A. customer service.

B. a packaging line.

C. a production line.

D. a channel of distribution.

E. mass marketing.

172. A “channel of distribution”:

A. usually has three members–a manufacturer, a distributor, and a retailer.

B. is any series of firms (or individuals) from producer to final user or consumer.

C. should be as short as possible.

D. is not involved if a firm sells directly from its own website to final customers.

173. When Herbal Essences tries to get shelf space in Target and Walmart because young women frequently shop there for hair care products, this is an example of which of the 4Ps?

A. Price

B. Product

C. Promotion

D. Place

174. A detailed plan for handling transportation and storage of a new product that is now being distributed to wholesalers nationwide is an aspect of which part of the 4Ps?

A. Place

B. Product

C. Promotion

D. Price

175. An office supplies producer sells a variety of office supplies to final consumers and businesses using its own mail order catalog. Here,

A. there is no channel of distribution.

B. there is no opportunity to apply target marketing.

C. no promotion is involved.

D. a production orientation is just as effective as a marketing orientation.

E. None of these is true.

176. The area of the marketing mix includes decisions related to telling the target market or others in

the channel of distribution about the “right” product.

A. product

B. place

C. promotion

D. price

E. communication

177.”Promotion” may include:

A. personal selling to channel members.

B. point-of-purchase materials.

C. mail-order selling.

D. advertising on the Internet.

E. all of these may be included in Promotion.

178.”Promotion” includes:

A. advertising.

B. personal selling.

C. sales promotion.

D. publicity.

E. All of these may be included in Promotion.

179. Marketing strategy decisions concerning Promotion include decisions about

A. packaging and branding.

B. the kinds of intermediaries to use.

C. training for salespeople.

D. transporting and storing.

E. discounts and allowances.

180.”Promotion” is NOT concerned with:

A. creating billboard ads.

B. designing new products.

C. publicity.

D. television commercials.

E. personal selling.

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