09 May Question300. Converse started selling its “high-top” canvas basketball shoes in colors su
Question
300. Converse started selling its “high-top” canvas basketball shoes in colors such as hot pink, lime green, and purple, to accompany their traditional colors of black and white. Converse seems to be pursuing a
opportunity.
A. market penetration
B. market development
C. product development
D. diversification
E. breakthrough
301. Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of:
A. Product development.
B. Market development.
C. Diversification.
D. Market penetration.
302. In developing trails for hiking and biking to bring its winter ski customers back in the summer, Mountain High Ski Resort is pursuing what type of opportunity?
A. Channel penetration.
B. Diversification.
C. Product development.
D. Market development.
E. Market penetration.
303. Zippo is pursuing opportunities with its Multi-Purpose Lighter that is designed to light candles,
fireplaces, grills, and more.
A. market penetration
B. market development
C. product development
D. diversification
E. channeling
304. Hewlett-Packard decided that too many other companies were attracting its customers by advertising their computer printers as “having all of the features of Hewlett-Packard’s LaserJet.” So Hewlett-Packard designed a new color printer with a completely new set of features which no competitors’ equipment offered. Hewlett-Packard then introduced it to the same market with the hope that it could develop a larger and more profitable share. This was an effort at:
A. market development.
B. diversification.
C. market penetration.
D. product development.
305. To improve its profits, Delta Tool Corp. has redesigned its entire line of rechargeable power drills– adding several new or improved features and three new models. Apparently, Delta Tool is pursuing a
opportunity.
A. combiner
B. market development
C. product development
D. diversification
E. market penetration
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