Question94) The American workforce today is better educated and mo

94) The American workforce today is better educated and more white-collar than it was a generation ago.

95) Major companies in several industries are now directly targeting gay and lesbian consumers.

96) Diversity in America is increasing, and successful marketers are increasingly diversifying their marketing programs to appeal to different segments of the population.

97) Most household income is used up in purchasing food, housing, and transportation.

98) According to Engel’s laws, consumers tend to spend a larger percentage of income on savings as income rises.

99) Significant trends in the naturalenvironment include shortages ofraw materials, increased pollution, and decreased government intervention.

100) Environmental concerns have been on the decline in the past decade; more government legislation and the green movement may be the cause of this trend.

101) The introduction of new technologies is beneficial to all industries, as new markets and opportunities are created.

102) Cause-related marketing is a slowing trend as companies have abused the practice, using it more to increase sales than to support worthwhile causes.

103) In the culturalenvironment, core values and beliefs and secondary values and beliefs differ in that core values and beliefs are more open to change.

104) When a company hires lobbyists to influence legislation affecting its industry, it is taking a reactive approach to the marketing environment.

105) A company that experiences negative word of mouth on blogs or social networking sites should ignore rumors, as answering any complaints will only make them seem more legitimate.

106) Who are the major players in a company’s microenvironment? What roles do they play?

107) In a short essay, differentiate between the basic marketing intermediaries.

108) In marketing, what is a public? Briefly describe the seven main types ofpublics faced by marketers and explain how marketing might communicate with these publics.

109) How can marketers use information about the demographic environment?

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110) Explain the impact of the baby boomers, Generation X, and Millennials on today’s marketing strategies.

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111) What are the major trends in today’s naturalenvironment? How do these trends affect companies?

112) Why is the technological environment such a dramatic force in today’s market?

113) Describe the three main reasons that business legislation is enacted.

114) What is cause-related marketing? Give two examples ofthe practice and explain why companies participate in cause-related marketing.

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115) What is the cultural trend in how people view nature? How does this affect marketers?

116) LandPort Transportation and Omega Warehousing move and store the products your company sells. The two businesses are examples of________.

A)resellers

B)marketing services agencies

C)marketing intermediaries

D)physicaldistribution firms

E)geographic segments

117) Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets. Who is Diego’s employer?

A)a financial intermediary

B)a physicaldistribution firm

C)a marketing service agency

D)a reseller

E)a green marketer

118) ING, an international insurance and financialservices company, is the primary sponsor of the annualNew York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The ING logo and name appear throughout the race course. ING most likely sponsors the event

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