QuestionCase Study, Stage 1: Business Environment Analysis

Case Study, Stage 1: Business Environment Analysis

Before you begin this assignment, be sure you have read the “UMUC Haircuts Case Study” and be sure to take a look at the “Walmart Example.”

Purpose of this Assignment

This assignment gives you the opportunity to apply the concepts of the Porter Five Forces model to a specific business, develop a strategic direction for UMUC Haircuts, and identify a process that could be improved with the use of technology. This assignment specifically addresses the following course outcomes to enable you to:

• analyze business strategy to recognize how technology solutions enable strategic outcomes
• analyze internal and external business processes to identify information systems requirements.

Business Environment Analysis for UMUC Haircuts

UMUC Haircuts has been in business since 1995 and has seen an increase in competition from a variety of competitors, as described in the Case Study. With the news that a Hair Cuttery is likely to open only five miles away, Myra, the owner of UMUC Haircuts,is concerned and has asked you to help her assess the impact on her business and how she can deal with it. worried and is looking to you to provide reassurance that the competition will not affect the business. In addition, Myra has asked you for assistance in developing a strategy for bringing UMUC Haircuts into the 21^st century and taking advantage of technology.

You know that Michael Porter’s Five Forces Model is a useful tool for analyzing a business, understanding the importance of the five competitive forces and helping to develop a Generic Strategy. Porter’s Model is also used to aid organizations facing the challenging decisions of dealing with changes made by existing competitors, entering a new industry or industry segment, or developing a strategy for dealing with new competition. The Five Forces Model helps determine the relative importance of the forces affecting competitive position that could affect the future success of a business. The Five Forces are:

• Buyer Power
• Supplier power
• Threat of substitute products or services
• Threat of new entrants
• Rivalry among existing competitors

The Five Forces and the Generic Strategy are fully described and discussed in the readings for Week 1, and the Business Model and Competitive Advantage are covered in Module 1. In order to analyze UMUC Haircuts’ current competitive position and develop a Generic Strategic direction, you have decided to use the Five Forces Model to analyze Myra’s business.

Assignment

Using the class reading and external resources (resources other than those provided in the class), write a short paper 2-3 pages in length, not including References page and cover sheet, responding to the bulleted items below.Remember to use the APA formatting rules and correctly cite and reference your sources with APA format. Use the Grading Rubric to be sure you have covered everything. Submit your paper as a Microsoft Word document, or a document that can be read using Word, with your last name included in the filename.

Create a document that includes the following:

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