QuestionDISCUSSION 1 OF

The Consumer as the Principal Driver of Value

Think about a purchase experience (product or service) that impressed you. Perhaps you told other people you know about your satisfaction with the process and the outcome. Perhaps your expectations were surpassed.

In this discussion forum:

1. Describe this purchase experience.
2. Share the product and the brand name.
3. Share when this purchase happened.
4. Confirm if this company remains in business today.
5. Explain the details of this positive, memorable purchase from the beginning when considering the purchase to the eventual outcome. Be specific.
6. Describe the processes, steps and phases you believe the company did to make sure your purchase experience was good (let us call it “delightful!”). You may make assumptions for this portion of this discussion assignment. Include the following considerations.
   1. Do you think you were a target market customer? Why or why not?
   2. How did the company communicate the benefits of their product or service to you?
   3. Why did you choose their product?
   4. Was the product or service available to you when and where you wanted it?
   5. Once you received the product or service, did it perform as you expected? Explain.
7. Support your responses with at least one applied and cited reference from our Unit 1 reading materials. For this assignment, include at least one respected and reliable reference to support your assertions and explanations. Apply and cite at least one reference using APA in-text citation within the response and list the reference at the end of the response using APA formatting. APA formatting resources are available in Kaplan’s Writing Center in the “Research, Citation, and Plagiarism” area.

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