QuestionGB530: Marketing Managemen

GB530: Marketing Managemen

Unit 6 Final Project

1.0 Executive Summary

In 4-6 paragraphs, summarize your Brand Extension Marketing Plan. Be sure to include:

• Product
• Benefits
• Target market
• Customer needs
• Value proposition
• How you would market on a national and global level
• Show an understanding of other cultures, global relationships, and global dynamics in the marketplace

Go back through each section of your plan and make any appropriate revisions, based on the feedback of your professor during each section grading and/or based upon new information you’ve discovered throughout the process.

GB530 Brand Extension Marketing Plan:Guide

Introduction

Use this document as your guide to success.All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page.

For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a marketing plan assignment and 3) you will notuse double-spacing but instead you will use this document’s formatting.

It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Drop box for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin for a potential plagiarism review, so it continues to be important for you never to use anyone else’s words verbatim.

For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list.If you have any questions on this exception to using APA, let me know.

All the components of the Marketing Plan are assessed using the following:

Subject Mastery Rubric: Knowledge (Can define major ideas) or Comprehension (Can discuss major ideas) or Application (Can apply major concepts to new situations).

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