18 May QuestionGENERAL CONCEPT QUESTIONS
Question
GENERAL CONCEPT QUESTIONS
Multiple Choice
1. Marketing planning begins with the formulation of an offering to ________ target customers’ needs or wants.
a. undermine
b. meet
c. capture
d. compete with
e. comprehend
2. The customer will judge the offering by three basis elements: ________, services mix and quality, and price.
a. performance
b. salespeople
c. price
d. product features and quality
e. none of the above
3. The five product levels constitute a ________. At each level more customer value is added.
a. customer-augmented product
b. customer consumption system
c. customer value-hierarchy
d. customer-perceived value
e. customer hierarchy
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