02 May QuestionMarketing Management
Question
Marketing Management
Select a current or previous employer and include the following:
A brief overview of the business structure, culture, and other relevant issues, as needed, to help others understand the organization
An explanation of how the product or service is positioned in relation to its competition, how it is differentiated, and how the customers perceive it in its current marketing program
The processes used to identify new product or service opportunities
The stage of the product or service in the product life cycle and the stage of the business in the business life cycle
The pricing strategy
Channels of distribution
The promotional mix
An analysis of the top strategic issues crucial to the organization
Recommendations to senior management
Finally, integrate some of the related theories that you have studied throughout this course in a 10- to 12-page academic research paper.
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