QuestionModule 1 -HomeStrategic Management Process/Vision, Goals, Objectives

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Strategic Management Process/Vision, Goals, Objectives

Assignment

In this assignment, you will be critically evaluating the vision, values, mission statement, and goals/objectives of the Kraft Foods Group.

Keys to the Assignment

After studying the background materials and completing the SLP, you are in an excellent position to evaluate a company’s published mission, vision, values, and objectives/goals. This Case asks you to begin your strategic analysis of the Kraft Foods Group by evaluating the company’s mission, vision, values, and goals. To do this, observe the following procedure:

• Step 1: Visit the official website of the Kraft Foods Group, and identify the company’s vision, mission, values, and goals. (Hint: You’ll need to do some exploring and a certain amount of speculation—as the terms “vision” and “mission” (and sometimes even the term “company goals”) are used interchangeably. Explore the “About Us,” and “Investor Center” links. Also, look closelyat the most recent Annual Reports.
• Step 2: Criticallyevaluate the mission, vision, values, and goals (again, you’ll likely need to make decisions as to which is which). Use the criteria in the background materials as well as the readings related to the SLP to support your assessment of the quality of the company’s mission, vision, and values.
• Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.
• Step 4: Consider what changes are needed to improve the vision statement, the mission statement, the statement of company values, and the company’s objectives and goals.
• Step 5: Write a 5- to 7-page paper addressing the above requirements. While you must meetminimum length requirements, you must also address the above requirements with precision and with appropriate breadth and depth.

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