11 May QuestionMultiple Choice Questions (Enter your answers on the enclosed answer sheet)
Question
1. In the U.S., until ___________, prescription drugs could not be advertised directly to consumers.
a. 1965
b. 1970
c. 1980
d.1985
2. In 2005, the pharmaceutical industry spent_________ on TV ads.
a. $2.5 million
b. $500 million
c. $1.19 billion
d. $11.1 billion
3. The U.S. and ___________ are the only two developed nations that allow direct-to-consumer
advertising of pharmaceutical drugs.
a. U.K.
b. Japan
c. Canada
d. New Zealand
4. ____________ refers to the practice of a seller putting a much higher price on the item for sale
than is considered fair or reasonable.
a. Overpricing
b. Price gouging
c. Mark-up
d. Price inflation
5. All of the following are major arms suppliers, except:
a. Korea.
b. the United States.
c. Russia.
d. France.
6. The National Advertising Review Board (NARB) was formed in:
a. 1956.
b. 1968.
c. 1971.
d. 1997.
7. The Equal Pay Act of ____________ guarantees the right to equal pay for equal work and is
aimed especially at wage discrimination against women.
a. 1954
b.1960
c. 1963
d. 1974
8. The first level of affirmative action involves the active recruiting of:
a. women and members of minority groups.
b. women only.
c. minority groups only.
d. none of the above.
9. Trademarks ____________ after a certain length of time and the rights one has continue
indefinitely.
a. expire
b. do not expire
c. expire after one year
d. expire after five years
10. Currently, copyrighted material is protected for life of the author plus:
a. 5 years.
b. 25 years.
c. 50 years.
d. 70 years.
11. ____________ applies to the authorized use of copyrighted material without permission under
certain conditions.
a. Fair use
b. Fair act
c. Common use
d. Common sharing
12. The stealing of funds or assets by computer has resulted in the loss to business of what is
conservatively estimated to be ____________ annually.
a. $1 billion
b. $2 billion
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