QuestionQuestion 1.1._____ is conducted to address a specific business decision for a specific firm o

Question 1.1.

_____ is conducted to address a specific business decision for a specific firm or organization.

(Points : 1)

Basic business research

Qualitative business research

Quantitative business research

Applied business research

Question 2.2.

All of the following are important aspects of the business research process EXCEPT _____.

(Points : 1)

gathering information

idea and theory development

analyzing data

making results publicly available

Question 3.3.

Campbell’s Soup is considering launching a new gumbo product and is testing different recipes with consumers before full commercialization. What type of research is Campbell’s using to determine which soup consumers will like the best?

(Points : 1)

secondary research

basic research

applied research

test research

Question 4.4.

All of the following are factors considered when deciding whether or not research is needed EXCEPT _____.

(Points : 1)

nature of the decision

availability of data

managerial experience

benefits versus costs

Question 5.5.

A business professor is examining the relationship between age and ethical business behavior. The research is not being conducted for any specific business or even industry, but rather it is intended to better understand and predict this behavior across all aspects of business. This professor is conducting which type of business research?

(Points : 1)

basic business research

formal business research

applied business research

abstract business research

Question 6.6.

In general, the ______ important a decision is strategically to the organization, the ______ likely that research will be undertaken.

(Points : 1)

less; more

more; more

more; less

none of these choices

Question 7.7.

Consumer research conducted in the United States indicates that many consumers consider the country of origin when purchasing products, and consumers tend to prefer products that are made in the U.S.A. To determine if consumers in other countries are partial to their own country’s products, what must be done before the empirical findings from the research conducted among U.S. consumers also exist and behave similarly in another culture?

(Points : 1)

reliability assessment

cultural cross-validation

benefit/cost analysis

cultural-monitoring research

Question 8.8.

When a manager decides not to do research because a decision needs to be made before the results of the study can be analyzed, this is an example of which aspect in the determination of the need for marketing research?

(Points : 1)

nature of the decision

time constraints

availability of the data

cost considerations

Question 9.9.

When a manager is trying to decide whether a new product launch decision should be postponed until some additional research can be conducted, which of the following questions should this manager ask himself or herself?

(Points : 1)

Is the proposed research expenditure the best use of the available funds?

Will the information gained by business research improve the quality of the business decision enough to warrant the expenditure?

Will the payoff from the research be worth the dollar expenditures for research?

all of these choices

Question 10.10.

A firm focusing more on how to provide value to customers than on the physical product or production process is embracing which business orientation?

(Points : 1)

marketing orientation

quality orientation

external orientation

value orientation

Question 11.11.

Wal-Mart is the low-cost leader in retail. This company achieves this success by prioritizing efficiency in its distribution process. Which business orientation is Wal-Mart exhibiting when it prioritizes efficiency and effectiveness of the supply chain process (i.e., getting products into the stores) in making decisions?

(Points : 1)

production-orientated

product-oriented

marketing-oriented

technically-oriented

Question 12.12.

_____ is the formal, objective measurement and appraisal of the extent a given activity, project, or program has achieved its objectives or whether continuing programs are presently performing as projected.

(Points : 1)

Monitoring research

Performance research

Comprehensive research

Evaluation research

Question 13.13.

All of the following are business orientations EXCEPT _____.

(Points : 1)

management-oriented

product-oriented

production-oriented

marketing-oriented

Question 14.14.

Which of the following is the first step in developing a business strategy?

(Points : 1)

analyzing firm performance

identifying problems or opportunities

selecting and implementing a course of action

diagnosing and assessing problems or opportunities

Question 15.15.

When conducting research internationally, it is important to _____ research results, which means the researcher verifies that the empirical findings from one culture also exist and behave similarly in another culture.

(Points : 1)

cross-validate

simulate

integrate

cross-analyze

Question 16.16.

When Target stores monitors the sales activities of its retail stores in order to detect any indication of dollar sales changes, this is an example of which type of research?

(Points : 1)

relationship marketing research

total quality management research

basic research

performance-monitoring research

Question 17.17.

Which of the following refers to the way researchers go about using knowledge and evidence to reach objective conclusions about the real world?

(Points : 1)

qualitative method

quantitative method

scientific method

primary method

Question 18.18.

The Chief Financial Officer (CFO) requested research to determine if the financing option the company implemented for a new capital investment initiative achieved the objective of reducing the company’s tax liability. Which type of research is appropriate for evaluating this course of action?

(Points : 1)

basic research

post-hoc research

evaluation research

financial research

Question 19.19.

Which of the following is FALSE regarding business research?

(Points : 1)

Business research covers a wide range of phenomena.

Business research is not considered rigorous enough to apply the scientific method.

The purpose of business research is to provide knowledge to managers.

Business research can be directed toward an element of an organization’s internal operations.

Question 20.20.

Which type of research tries to verify a theory or to learn more about a business concept and is not intended to solve a particular business problem?

(Points : 1)

performance-monitoring research

basic research

total quality management

the scientific method

(answer-http://www.studymode.com/essays/Example-Question-836698.html available here)

Question 21.21.

Which of the following is a method of data collection that is used in surveys?

(Points : 1)

telephone

mail

the Internet

all of these choices

Question 22.22.

Companies, such as Kraft and Procter & Gamble, conduct research to clarify ambiguous situations or discover ideas that may be potential business opportunities. What type of business research is this?

(Points : 1)

inferential

causal

descriptive

exploratory

Question 23.23.

Carol was invited to participate in a research study along with ten other employees to discuss their experiences using the company intranet. The group was asked to discuss their experiences and were encouraged to feed on each other’s comments. What is this type of study called?

(Points : 1)

multivariate research

literature review

pretest

focus group interview

Question 24.24.

Jackie has noticed that when the temperature rises, sales at her clothing boutique also rise. This is an example of _____.

(Points : 1)

concomitant variation

nonspurious variation

linear variation

absolute variation

Question 25.25.

When the researcher has only one or a small number of research objectives that can be addressed in a single study, that study is referred to as a _____.

(Points : 1)

research project

research program

research assessment

research snapshot

Question 26.26.

Which type of association is said to occur when any covariation between a cause and effect is indeed due to the cause and not simply due to some other variable?

(Points : 1)

nonspurious association

spurious association

concomitant association

temporal association

Question 27.27.

When drivers are unaware that a machine is recording how many cars pass a certain intersection that is being considered for a site for a new Wendy’s franchise, this is an example of a(n) _____.

(Points : 1)

obtrusive method

unobtrusive method

experiment

exploratory research study

Question 28.28.

_____ is the process of developing and deciding among alternative ways of resolving a problem or choosing from among alternative opportunities.

(Points : 1)

Business

Business research

Decision making

Verification

Question 29.29.

Which degree of causality means that the cause is necessary and sufficient to bring about the effect?

(Points : 1)

first-degree causality

absolute causality

conditional causality

contributory causality

Question 30.30.

Which of the following means that the decision maker has all information needed to make an optimal decision?

(Points : 1)

certainty

ambiguity

concomitant variation

non-spurious association

Question 31.31.

_____ means that the researcher alters the level of the experimental variable in specific increments.

(Points : 1)

Causality

Testing

Analyzing

Manipulation

Question 32.32.

The Small Business Development Center is conducting an email survey with 25 of its client small businesses to examine the use of mobile marketing applications. This is a precursor to a larger study in which the questionnaire will be sent nationwide to more than 1,000 similar small businesses. This initial small-scale project is known as a _____.

(Points : 1)

testing study

pilot study

preliminary study

test market

Question 33.33.

All of the following are examples of exploratory research techniques EXCEPT _____.

(Points : 1)

previous research

pilot studies

case studies

experimentation

Question 34.34.

Which of the following is a carefully controlled study in which the researcher manipulates a proposed cause and observes any corresponding change in the proposed effect?

(Points : 1)

survey

unobtrusive observation

diagnostic analysis

experiment

Question 35.35. A researcher has completed the fieldwork of collecting data, and now he is checking the data collection forms for omissions, legibility, and consistency in classification. What is this researcher doing? (Points : 1) analyzing the data editing the data coding the data reporting the results

Question 36.36. A conclusion that when one thing happens, another specific thing will follow is known as a _____. (Points : 1) diagnostic analysis manipulation causal inference deliverable

Question 37.37. Which of the following represents a situation that makes some potential competitive advantage possible for a business? (Points : 1) business threat forward linkage

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