10 May QuestionQuestion 11.Which of the following is NOT descriptive of the “threat of new entrants?”
Question
Question 1
1.
Which of the following is NOT descriptive of the “threat of new entrants?”
Answer
| Depending on the presence of entry barriers | ||
| Having a desire to gain market share | ||
| Depending on the reaction of existing competitors | ||
| Not impacting industry attractiveness |
4 points
Question 2
1.
What are the key environmental trends that are judged to have a medium to high probability of occurrence and a medium to high probability of impact on the corporation?
Answer
| External strategic factors | ||
| Scenarios | ||
| Industry forces | ||
| Strategic issues |
4 points
Question 3
1.
Which of the following statements is TRUE concerning a corporate reputation?
Answer
| It is a widely held perception of a company by the general public. | ||
| A good corporate reputation can be a strategic resource. | ||
| There is a positive relationship between corporate reputation and financial performance. | ||
| All of the above |
4 points
Question 4
1.
Which of the following terms describes an industry dominated by a few large firms, all of which struggle with product differentiation?
Answer
| Multidomestic | ||
| Consolidated | ||
| Global | ||
| Indigenous |
4 points
Question 5
1.
When the value chains of two separate products or services share activities, such as the same marketing channels, in order to reduce costs, this is an example of:
Answer
| economies of scope. | ||
| economies of scale. | ||
| economies of integration. | ||
| economies of learning. |
4 points
Question 6
1.
What is the particular combination of product, place, promotion, and price?
Answer
| Marketing position | ||
| Product life cycle | ||
| Market segmentation | ||
| Marketing mix |
4 points
Question 7
1.
Which of the following terms refers to a formal program of gathering information on a company’s competitors?
Answer
| Statistical modeling | ||
| Competitive intelligence | ||
| Competitive strategy | ||
| Quantitative forecasting |
4 points
Question 8
1.
Which of the following is NOT a technological breakthrough already having a significant impact on many industries?
Answer
| Growing health consciousness | ||
| Alternative energy sources | ||
| Genetically altered organisms | ||
| Smart and mobile robots |
4 points
Question 9
1.
What is trend extrapolation?
Answer
| The process of converting intuition and hunches into reality | ||
| The extension of present trends into the future | ||
| The process of asking some authorities in the area to make an “informed guess” about the future. | ||
| The attempt to conceptualize alternative futures |
4 points
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