QuestionStrayer university MKt500 all discussion (week 1-11) Strayer university

MKt500 all discussion (week 1-11) Strayer university

Week 1 Discussion 1

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“Marketing Concepts” Please respond to the following:

· Provide a recent example of a product you purchased that demonstrates marketing as an exchange relationship. Analyze the 4Ps as it relates to this purchase’s exchange relationship.

· Make an argument for the most important and the least important aspect of the 5Cs

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Week 1 Discussion 2

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“Marketing’s Impact” Please respond to the following:

· Determine the challenges marketers currently face with clutter and its impact on marketing communication. Suggest two solutions to this dilemma.

· Imagine how your life would be different if there were no or limited marketing. Determine the positive and negative social impacts you would foresee. Provide your rationale.

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Week 2 Discussion 1

COLLAPSE

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“Segmentation at the Grocery Store” Please respond to the following:

· Pick an aisle in a grocery store; for example, the cereal or snack aisle, or a specific food (yogurt or baby food, etc.). Analyze the segments that are targeted and be detailed in your response. Provide your rationale with your answer.

· Using the same product category, predict what products in your category will be replaced with new products and new segments. Provide a rationale for your choice.

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Week 2 Discussion 2

COLLAPSE

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“Making Waves” Please respond to the following:

· From the case study, assess the challenges of marketing in a Third World country and propose how to address the challenges.

· From the case study, develop a marketing strategy that will encourage the villagers to pay for a WaterHarvester.

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Week 3 Discussion 1

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“Target Audiences” Please respond to the following:

· Many beginning marketing students make the mistake of assuming that some products can appeal to everyone. Pick a product that you believe has mass appeal and analyze

· From the case study, propose the next steps that Kirkwood should take and how to reach these steps. Support these suggestions with information about the target audience

·Week 3 Discussion 2

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“Positioning” Please respond to the following:

· Pick a nonprofit organization with which you are familiar and believe the organization should be repositioned to serve its core clientele better or a new clientele altogether. Identify the organization, its current position, and your recommended reposition, including the existing or your proposed target audience for the recommendation.

· The Gulf of Mexico Coast’s tourist industry was devastated by the BP oil spill. Pick a specific Gulf location and explain how you would reposition this tourist area that invites and sells the value of the location to tourists.

Week 5 Discussion 1

Brands” Please respond to the following:

· Pick your favorite restaurant. Analyze its current brand strategy and make one recommendation for changing or strengthening the existing brand strategy.

· From the case study, determine which video game endorsement offer best aligns with the Lebron James brand.

Week 5 Discussion 2

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