QuestionThis course project is designed for you to learn more about the lodging industry while

This course project is designed for you to learn more about the lodging industry while having some fun at thesametime. Your assignment is to design and to develop your ownhotel. The following criteria needs to be followed:

1. Will you select ahotelfranchise (brand) yes or no / why or why not?
2. Howmanyrooms will yourhotelhave?
3. What will yourhotel’s ADR be?
4. Select an actual geographic location / market.
5. Decide what type of operating segment yourhotelwill operate under.
6. Develop thehotel’s departments that will support the operations of thehotel.
7. Select specific amenities that will help distinguish yourhotel’s brand.
8. What type of management organization will yourhotelpossess?
9. What type of security features will yourhotelhave?
10. Evaluate your actual competition (strengths and weaknesses).
11. Establish a target market.
12. Establish a marketingplanfor how you will attract the target market.
13. What are some of the current opportunities and issues that your geographic market possesses?
14. How will you turn a profit after several years inbusiness?

GUIDELINES

Even though this is not a scientific-type writing assignment, and is mostly creative in nature, references are still very important. At least 6 authoritative, outside references are required (anonymous authors or web pages are not acceptable). These should be listed on the last page titled “Works Cited”.Projects must 8 to 12 pages in length (this would be roughly 1 page per area included in the report), 12 point font, double-spaced, 1″ margins, and include a cover page, table of contents, introduction, body of the report, summary or conclusion and works cited.

• APA format and citations are required.
• All DeVry University policies are in effect including the plagiarism policy.
• Projects are due in Week 6 of this course.
• Any questions about this project may be discussed in the weekly Q&A discussion topic.
• This project is worth 200 total points and will be graded on quality of research topic, quality of paper information, use of APA citations, grammar and sentence structure.

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