16 May REPLACE THE GENERIC PICTURE ON THE ATTACHED FORM WITH THE ONE YOU FOUND ON THE INTERNET.
Products sell because they portray an image that speaks to a specific target market. To get you started, here are some pairings. Some work some do not; you be the judge:
- Ozzy Osbourne, outrageous heavy metal legend AND Encyclopedias.
- Angelina Jolie AND a line of organic baby food.
- Donald Trump AND a Business School.
- Skinny Supermodel Kate Moss AND a line of high fat, high calorie baked goods.
In this scenario, you will be casting five actors to endorse five products targeted at different market segments. You select the 5 products. You want to match up an appropriate endorser with the product you have selected. Remember it can be any product.
Find pictures of five different people on the Internet that you think represent each of the products you chose. You will have one endorser for each product.
Start with the file linked here: U1 IP Product Endorser
Customize the file to create a form so that you may use it to secure opinions about Product and Endorser matches.
- Replace the Generic Picture on the attached form with the one you found on the Internet.
- Create a listing of at least 7 different products (including the product that you think would best fit with the selected endorser.
- Repeat this for the other 4 pages.
Using the form you created, survey 5 people on their feelings about Product-Endorser matches.
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