22 Aug Respond to… The GE website does a good job in influe
Respond to…
The GE website does a good job in influencing the consumer that GE can serve the current needs of patients as well as showcasing the latest technology that can assist patients. By selecting a named brand like GE, the consumer is provided confidence that the consumer is making the correct decision.
GE does a good job of providing a website that is appealing and easy to navigate. It provides brand-specific items that GE has to offer its consumers which include explanations, descriptions, and picture of what the company has to offer. The website shows actual health solutions to some of the most important consumer issues. It shows that GE products have innovation and technology to meet the needs of their patients.
GE is not marketing strategies to motivate consumers to their products. Although GE shows their products it does not communicate how their products are better than their competitor nor does it show how their products are superior. Techniques used to advertise production should heighten the brand and their special features and promotion (Finch, 2012).
GE is attempting to educate their consumers in their products however not providing the benefits of their products over their competitors. They could also improve their marketing message by going beyond the online media descriptions by reaching out to the providers to show them firsthand how their products and service can assist patient care.
Finch, J. (2012). Managerial Marketing. Retrieved from https://ashford.content.edu. (Links to an external site.)Links to an external site.
Respond to…
Viewing GE Healthcare’s page was a very appealing visit, visually. I found the colors to be eye catching and the featuring of their advanced technology to be attention grabbing and impactful. While scrolling through their site, I found the visuals to be intriguing, but I found the ease of use to be nonexistent. GE Healthcare is utilizing the Information Search and Evaluation of Alternatives Stages (Finch, 2012) to their advantage. After having read through their brief synopsis of their new technology, I find myself asking the question: does my current healthcare plan afford me the same care and experience? It eludes to the technology being better and more advanced, but does not go into detail about what makes them more advanced.
Additionally, from my experience flipping through and browsing their webpage, it appears you have too sign up in order to get more information than is advertised on their main webpage. This is very well done for those who are seriously investigating new healthcare, but for those who are simply looking around to browse, this is not very inviting. Signing up to access any kind of information can be risky, and assumes everyone who signs up has a need for constant communication from that company. I think they could improve what information was shared on the webpage and depending on how successful their technology is, I would love to see it in action; whether that be through a video clip, hospital staff reviews or testimonies, etc.
I think it would be wise of them to look further into what consumers look for when browsing for health insurance. Everyone I know has insurance through their work and has little to no say in the supplier. It would be beneficial of them to advertise their healthcare plans more directly to companies who are capable of providing insurance to a broader customer base. I think the visuals alone will bring traffic, but the lack of information will cause what traffic the site brought, to quickly dissipate.
Reference
Finch, J. (2012). Managerial marketing [Electronic version]. Retrieved from https://ashford.content.edu
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