08 Jun Review the annual reports for PepsiCo, Inc. and The Coca-Cola Company in Appendixes A & B, especially the Consolidated Statements of Income and the Balance Sheets on pp. A4, A6, B1, & B2 of Financial Accounting. Write a 1750- to 2,050-word paper in APA format with citations and references that provides a financial comparison of the two companies and your recommendations to improve the financial status of each. Include the following: · An introductory paragraph with a statement of the purpose of your paper and a synopsis of what readers may expect to find in the paper – It is best to write this after writing the rest of the paper. · Vertical analyses for both companies – You may use your calculations from the Checkpoint Ratio, Vertical, and Horizontal Analyses, providing you show your work. · Horizontal analyses for both companies – You may use your calculations from the Checkpoint Ratio, Vertical, and Horizontal Analyses, providing you show your work. · Include a conclusion paragraph which covers (summaries) your entire paper. · Post assignment as a MS Word attachment.
Select a magazine genre such as sports, popular weeklies, fashion, and so on. For the remainder of your individual assignments you will be creating magazine pages for this genre, so be sure to select a magazine genre that you are interested in working with for several weeks.
Research how your selected magazine genre typically approaches layout and cover design.
You can find videos on YouTube which describe the design process for magazine. I recommend the series Design Like a Pro, which gives step-by-step instructions on how to design covers, advertisements, article layouts and tables of contents. Use this link to view these videos as you create different pages throughout the remainder of the course:
http://www.youtube.com/user/designlikeapro/videos?view=0
Create a cover for a magazine that typifies the style of your selected genre.
Create hand-drawn thumbnail sketches prior to working within the Adobe® InDesign® program to think about multiple layout options before deciding on one.
Create an Adobe® InDesign® file that is 7½ by 10 inches and CMYK. This is the file size you will be using for the remainder of the course in your individual assignments.
Select a royalty-free or noncopyrighted image from the Internet or provide your own image for your cover page. Ensure that you properly cite and document your image and include it with your submission.
Adjust the image using the Adobe® Photoshop® program so that it fills the cover page and is not pixilated. Adjust anything else to make the image look cover ready. You can use you own images, but make sure that the file size is under 5 MB.
You may add secondary images that are smaller in size and incorporate them into the cover design. Add as many images as you want, but apply best practices involved with publishing design.
Write and place titles and text typically found on the cover of the type of magazine you are designing.
Complete your magazine cover, bringing together all your components into one design that keeps the target audience of your magazine genre in mind.
Submit your completed page as a .PDF.
Ensure that you properly cite and document your images and include
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