29 Jun role of Marketing Manager-Describing the tablet(s) in terms
Question
Assignment:
I have to assume the role of Marketing Manager. I had selected to discuss tablets such as iPads for my required “Selected product that is sold in the United States and has sales opportunities in a foreign market” since they can be used for educational purposes. I am stuck trying to incorporate the following unto my paper towards the said (tablet) product:
(required elements)
Describing the tablet(s) [e.g. iPad] in terms of the four utilities of customer value.
Be able to Identify the tablets target market at home and in your stated foreign market.
Indicate the competition of the tablets (product) category in both home and foreign markets.
Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the tablet in the foreign market.
Discuss the major environmental facts and trends in the foreign markets that might affect sales of the tablets.
Explain how you would develop, execute and measure a campaign for this product considering the four p’s (product, price, promotion, and place).
Discuss the U.S. and international ethical marketing considerations.
In addition,
Must be eight to ten double-spaced pages in length, and formatted according to APA style
Must begin with an introductory paragraph that has a succinct thesis statement.
Must use at least five scholarly references
Must be orignal-NO PLAGIARIZING
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