26 Aug Second paper: “Localization challenge Part 2
Second paper: “Localization challenge Part 2: recommendations for short and long-term performance, 2000-word paper, 25%.
Students will make both short-term and long-term strategy recommendations for localization choices and managing political risk, using the literature on innovation (Teece, Scamper), sustainability and international business (especially country-of-origin effects)
- Market recommendations: should the company enter new countries, refocus on the home market or seek to diversify geographically to reduce exposure to reduce exposure to certain countries?
- How can it adjust its global supply chain to mitigate the risk of closing borders, trade wars and anti-foreign backlash (country-of-origin effect); and take opportunity of the rivalry between cities and countries to gain the best terms for market entry or growth]
- HQ choices: should the company move its headquarter in view of looming issues, such as Brexit, looming trade wars, anti-immigrant and nationalist sentiment; and privacy issues?
Rubric
Mastery of concepts The writer has very effectively mastered the strategic analysis by drawing from provided class frameworks (especially 7S, BCG matrix, Pietersma’s strategic dialogue and Cognizant wheel) and concepts and presents analysis that is very thoughtful, reasonable, and substantive.
6.0 ptsFull Marks
0.0 ptsNo Marks
6.0 pts
This criterion is linked to a Learning OutcomeData analysisThe writer offers outstanding supporting evidence and data in the form of charts, tables and excerpts; it is selected from highly appropriate sources; particularly those discussed in class, including (1) REPORTS: ie. Passport GMID global and local reports on the industry and the company, IbisWorld reports, and EIU country reports); (2) INTERNAL SOURCES: company materials (annual reports, investor presentations and CEO speeches), as well as (3) EXTERNAL SOURCES (case studies from highly reputable economic press, such as the Economist and HBR; articles in highly reputable news souces like the Economist, WSJ, FT, Bloomberg, Wired magazine, The Banker, etc;) The paper uses and leverages these sources very effectively. Evidence is compelling and presented clearly, fully, and in context, and properly sourced and referenced
6.0 ptsFull Marks
0.0 ptsNo Marks
6.0 pts
This criterion is linked to a Learning OutcomeQuality of analysis and recommendationsWriter offers outstanding analysis of existing data and opportunities/risks, and offers compelling, engaging and innovative recommendations
10.0 ptsFull Marks
0.0 ptsNo Marks
10.0 pts
This criterion is linked to a Learning OutcomeCitationsThe report very consistently uses the APA or MLA formats (pick one but be consistent) to reference all citations
1.0 ptsFull Marks
0.0 ptsNo Marks
1.0 pts
This criterion is linked to a Learning OutcomeSentence editing, grammar, spellingThe report contains very few or no errors in spelling, proofreading, grammar, punctuation, sentence structure, word choice, and formatting. Also, quotations, paraphrases, and summaries are very carefull
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