29 Jun Secondary market research should be the first source of a company’s information
Question
QUESTION 1Secondary market research should be the first source of a company’s information. True False2.4 points QUESTION 2Banks, hospitals, and foreign governments are examples of end users. True False2.4 points QUESTION 3Imposition of trade barriers can be either political or economic in nature. True False2.4 points QUESTION 4In developing an export program support from top management is not necessary. True False2.4 points QUESTION 5Assessing your company with regard to internationally experienced personnel is important in developing an export plan. True False2.4 points QUESTION 6Technology licensing and joint ventures are methods of selling your product in foreign markets; these methods have no risk involved. True False2.4 points QUESTION 7Trade shows and fairs in foreign countries are excellent venues to showcase your product in a foreign market. True False2.4 points QUESTION 8Management commitment is not critical in developing an export program. True False2.4 points QUESTION 9The government cannot offer any assistance to companies wishing to export a service. True False2.4 points QUESTION 10In addition to Federal agencies state and local agencies may also provide valuable export assistance. True False2.4 points QUESTION 11Selling your product domestically which in turn is exported by the buyer is a form of direct exporting. True False2.4 points QUESTION 12Product adaptation refers to fitting your product into the foreign market’s needs. True False2.4 points QUESTION 13Mexico, Canada, the United States, and Chile are all members of the North American Trade Agreement. True False2.4 points QUESTION 14Sales representatives and agents in your target market will take title of the goods you export. True False2.4 points QUESTION 15A particular market technique can be assumed to be successful in all countries. True False2.4 points QUESTION 16Pre-sale and post-sales services are not required in export sales. True False2.4 points QUESTION 17A foreign distributor purchases goods from a U.S. exporter and re-sells them at a profit. True False2.4 points QUESTION 18The Small Business Administration cannot offer export assistance. True False2.4 points QUESTION 19In assessing a foreign sales representative or agent, little background information would be required. True False2.4 points QUESTION 20A company should rely on primary research first in developing its export plan. True False2.4 points QUESTION 21Considering trade agreements and programs is essential in developing a marketing strategy. True False2.4 points QUESTION 22Market research will help you decide the needs your product can satisfy. True False2.4 points QUESTION 23Agent/Representative arrangements, Distributorships, and Export Management Companies are all examples of direct exporting. True False2.4 points QUESTION 24Warranties are a valuable advertising tool. True False2.4 points QUESTION 25Examining the demographics of a foreign market is critical in developing your export marketing plan. True False2.4 points QUESTION 26Statistics gathering is vital to market research. True False2.4 points QUESTION 27Product adaptation is required in all exports. True False2.4 points QUESTION 28Which of the following is not an example of intellectual property?CopyrightsMoldsPatentsTrade Secrets2.4 points QUESTION 29Selling to foreign retailers is generally limited to consumer goods. True False2.4 points QUESTION 30Detailed, written plans would help in developing a successful export program. True False2.4 points QUESTION 31In entering an arrangement with a foreign representative it is preferable to obtain a lawyer in the United States to prepare a contract. True False2.4 points QUESTION 32Passively filling orders from domestic buyers who the export your product is a form of direct exporting. True False2.4 points QUESTION 33In organizing for exporting it is preferable for a company to separate international functions from domestic. True False2.4 points QUESTION 34The Commercial Service of the Department of Commerce offers some programs and services free of charge to potential exporters. True False2.4 points QUESTION 35Export Management Companies are a form of indirect exporting. True False2.4 points QUESTION 36Selling to foreign retailers is a form of direct exporting. True False2.4 points QUESTION 37Department of Commerce trade events are excellent ways to develop foreign contacts. True False2.4 points QUESTION 38Examples of service exports include travel and tourism, environmental services, and education and training. True False2.4 points QUESTION 39In preparing an export plan it will be necessary to study your customers’ profile and which distribution channel should be used for reaching customers. True False2.4 points QUESTION 40In researching foreign customs regulations the following must be taken into account:Tariff ratesGovernment imposed tariffsProduct regulationsAll of the above.2.4 points QUESTION 41The U.S. Government offers market research that has already been done. True False2.4 points QUESTION 42An advantage of direct exporting is that the exporter has more control over the export process. True False
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