21 Jul Section 3 – Product & Price (Module 3 LASA 1)
Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (Module 3).
Section 3 – Product & Price (Module 3 LASA 1)
- The Product
- Product Levels: Core, Actual, & Augmented (Packaging)
- Product Life Cycle
- BCG Model
- Services Marketing
- Price Analysis and Determination
- Alignment with Company Objectives and Strategies
- Pricing Strategies as related to Supply & Demand
- Competitive Pricing on Similar Products
You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3).
Relate all responses using the WBC scenario and the product you have selected to market in Module 1.
Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
Use the following file-naming convention: LastnameFirstInitial_M3_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M3_A2.doc.
Submit your Word document to the M3: Assignment 2 LASA 1 Dropbox by Wednesday, March 8, 2017.
| Assignment 2 Grading Criteria |
Maximum Points
|
| Determine the features/ benefits of the selected product. Include the Core, Actual, and Augmented product characteristics in your analysis. |
20
|
| Identify the stages of the product’s life cycle and what will take place for your selected product in each stage. |
40
|
| Discuss the BCG Model for your product. |
16
|
| Examine the Services Marketing aspects of this product. |
12
|
| Discuss the elements for determining the price and as it relates to company objectives and strategies. |
16
|
| Compare the various pricing strategies for this product & explain the supply and demand aspects as they relate to the pricing strategy |
36
|
| Analyze competitive pricing for similar products. |
16
|
| Written in a clear, concise, and organized manner; demonstrated ethical scholarship in appropriate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of scholarly sources aligns with specified assignment requirements. |
44
|
| Total: |
200
|
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