06 May Segmentation
There are many different ways to segment markets. Figure 3.2 Data-Based Segmentation on Consumers describes several factors which can be considered in segmentation. The article at the segmentationstudyguide.com link below applies the segmentation factors in the book and offers a more concrete description of various groups of people who have similar lifestyles and purchasing behaviors. The groups listed there are specific enough to be useful for marketing purposes.
Read through the groups listed on segmentationstudyguide.com and pick two (2) groups to which you belong. Describe the products or services you would purchase as part of those groups. Make a suggestion or two about how marketers could use the information they know about you as part of that segment to make their marketing campaign more effective
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