29 Jun Select a brand (something radically different from
Question
See “Directions for Project Sets” in Syllabus Part 2.
ETHNOGRAPHIC RESEARCH. Select a brand (something radically different from your selection in Project 1 above) that has hired you to develop a positive marketing innovation. (a) Design an ethnographic research project (i.e., participation and/or observation) that you think would provide valuable data for this project. (b) Execute the project and describe any unforeseen experiences or hurdles. (c) Summarize your findings. (d) Detail the major conclusions and implications of your findings.
IDEATION ACROSS CATEGORIES. Think up a social innovation in each of the following product categories: (a) automobiles, (b) food and beverages, and (c) personal care. In each category, (1) describe the innovation that you have developed; (2) explain why consumers need the product; (3) identify channels best suited to distribute the product; and (4) plan how you would promote this product to ensure that it is a success.
-You should come up with a social innovation
-Clearly number projects (1, 2, 3…) and alphabetize sections (a, b, c…).
-Create project titles and section subtitles to guide the reader.
-Please make it long.
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