05 Jun Select one of these top U.S. companies competing in this industry, listed below, and complete a more in-depth analysis of its strategy (if you se
Question
Select one of these top U.S. companies competing in this industry, listed below, and complete a more in-depth analysis of its strategy (if you see your chosen company for the final project on this list, do not choose it; select a new company to research for this assignment).
Once you have selected one of these companies, focus your analysis on Module Five topics to discuss how that company has strengthened its generic strategy through complementary strategic moves in this industry. In your analysis of its strategic moves, examine the timing of these moves.
Then, discuss this company’s strategies for competing in international markets. How does the company enter foreign markets, complete internationally, and leverage any operations internationally? Use topics from Module Six in your analysis. Can you recommend any additional strategies for international markets?
GM Shanghai. (2013). Retrieved from http://subscriber.hoovers.com.ezproxy.snhu.edu/H/company360/overview.html?companyId=149588000000000
Szczesny, J. (2013). GM’s biggest market: China. Retrieved from http://www.nbcnews.com/business/general-motors-biggest-market-china-6C10569540
Thompson Jr., A.A., Peteraf, M.A., Gamble, J.E., and Strickland III, A.J., (2014). Crafting and executing strategy: The quest for competitive advantage (19th Ed.) New York: McGraw-Hill/Irwin.
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