16 May Set A Plan For Reviewing And Optimizing Ads After The Adwords Search Campaign Is Launched
Sherlock Marketing and Consulting Firm
Client: HED Cycling
2-3pgs & Include table of contents
Set a plan for reviewing and optimizing ads after the Adwords search campaign is launched
- How often/when will you review the campaign’s progress? Why?
- What is your strategy for improving CPM, CPC, or conversion (e.g. split testing)?
- If you’re not getting the results you want, how will you troubleshoot?
- Summarize your Adwords search campaign recommendations and clearly explain why it will benefit the company
- Provide an executive summary with key takeaways
- Pitch the AdWords campaign to your client
- Sell the client on the benefits using AdWords (include sources)
I will attach full company details once bid is accepted in order to complete this assignment (SEE ATTACHMENT!!!!!!!)
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