27 Jun Short Paper: Market Potential Indicator
Visit https://globaledge.msu.edu/mpi at GlobalEdge. Market Potential Indicator (MPI) is an index used to compare emerging markets along various dimensions. This index was developed as a result of an extensive study by MSU CIBER (Michigan State University Center for International Business Education and Research). In a cohesive and concise paper, answer the following questions:
– What are the indicators used in developing this index?
– Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?
– Using the MPI, which countries would be ideal for this company to enter? Why?
Guidelines: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements 2–4 pages.
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