29 Jun Social Marketing as a discipline, has made enormous
Question
1. Social Marketing as a discipline, has made enormous strides since its distinction in the early 1970s, and has had a profound positive impact on social issues in the areas of public health, injury prevention, the environment, community involvement, and more recently, financial well-being. Fundamental principles at the core of this practice have been used to help reduce tobacco use, decrease infant mortality, stop the spread of HIV/AIDS, prevent malaria, help eradicate guinea worm disease, make wearing a bike helmet a social norm, decrease littering, stop bullying, increase recycling, encourage the homeless to participate in job training programs, and persuade pet owners to license their pets and “scoop their poop.”
1.1. In the area of public health, reduction in the use of tobacco is not at all helpful to a person’s health status. As a consultant on this particular health problem what can you suggest for the government to do in order to implement the use of tobacco? Are you going to ban all kinds of cigarettes and cigars in order to sustain a person’s life for at least 70 years?
1.2. Write some fundamental principles you think are helpful in decreasing infant mortality, stop the spread of HIV/AIDS, consider wearing bike helmet a social norm, and urinating at any of the public places.
1.3. Is it beneficial to the government to encourage the homeless to participate in job training programs? Give some reasons.
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