28 Jun SOCIAL MEDIA FOR SMALL TO MEDIUM ENTERPRISES
Social Media for Small to Medium Enterprises
Project description
In todays business environment, the ability to be available online for your users 24/7 is increasingly seen as a given. Consequently, Anoto not only have an online presence at www.anoto.com, they also have a Twitter account (@Anoto), a YouTube channel (AnotoGroup) and a Flickr account (Anoto AB). Anoto Group (Anoto) is a Swedish-based technology company engaged in providing digital writing solutions, through its 103 employees based at operations in Sweden, the US, Japan and the UK (Marketline, 2013).
Critically evaluate why small to medium enterprises like Anoto are increasingly adopting a social media strategy. Incorporate into your analysis an evaluation of the benefits and challenges/risks associated with a social media presence and make recommendations to Anoto of how to maximise the potential whilst reducing the risks. You must make ref
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